Many business leaders often ask a web development–related question, “Why do I need to maintain my website consistently?”
Many business leaders often ask a web development–related question, “Why do I need to maintain my website consistently?” The answer from a wise webmaster would be: “Because your website looks dated when compared with that of your competitors. Plus, an updated website will bring you more business and strengthen your brand identity.”
On hearing—but not listening—the answer, you seek a web development agency halfheartedly; an agency that can facelift your website. A compelling, credible website design matters a lot. And this write-up is aimed to weed out that halfheartedness and to let you believe that an updated site can help in bringing more business to your company. Read on to discover the reasons behind the truth.
Navigation
Every website—whether small or big—should allow easy navigation. Many robust websites have around 20–30 pages, and these sites require an exceptional navigational capability. In general, a website’s navigation comprises a navigational bar or a list of labels, differentiating one webpage from the other.
A website having good navigational ability allows visitors to find information with a drop of a hat. The first characteristic of every good site is to have a simplified navigation. Websites should have such an intuitive design that even a golden ager can understand it.
Brand consistency
If your company uses its logo in its different marketing collaterals—pamphlets, brochures, cards, e-mails, and letterheads—then your website must carry it, too; this will enhance brand consistency. Apart from logos, if you have colors and imaging that you consistently use in your marketing collaterals, then the same features must be incorporated within your website. If a brand’s visual communication remains the same—even on the web—then it creates a positive impression on clients and prospects.
Content
Your site must be having content. But does its design correspond to the theme of the content? If not, then your site needs a makeover. Whenever you update content on your website it must be aligned to the design and vice versa. Always remember, that your website’s design and content should be aligned to communicate the intended messages seamlessly.
Reading pattern
People, by and large, read a webpage in the same way they read a book—from left to right and from top to bottom. This piece of information is taken into account by every company of web development Bristol. If your site’s webpages are not following the same reading pattern, then it will be hard on the eyes of visitors making the bounce rate high.
Each of these elements justifies that web designing should never be made light of. Business websites require periodical makeover as per the leading web development trends.
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