Now I've seen some pretty terrific interactive sites online. They may use flash or some other kind of scripting to make them interactive.
Although these types of sites can be fun places to visit, if you have a business site, you want to skip creating this type of interactivity. You'll have slow load times, and you'll lose visitors fast.
3. Choose a good design Keep it simple. Stick to the same color scheme. You don't want something that looks like it was painted by a two year old.
Think about what works well on screen. Have you ever tried to read yellow type on an orange background? Think about your reader.
Different colors mean different things to different people and cultures. Keep that in mind.
It's very easy to find color charts online that tell you what the different colors mean.
4. Include original content Your visitor is only going to stay about 10 seconds if he/she has seen the same content somewhere else.
Whether you are a writer or not, you can create useful content. Use your unique perspective to create a free report or ebook or articles your reader can read on your site.
If you're offering affiliate programs, create a review. Tell the visitor something about that product that's not included in the sales letter. Let him/her know what you liked about the product and how it has helped you.
5. Give the visitor a free offer One of the easiest ways to win the heart of your visitor is to offer something free. This will not only help you establish credibility in the mind of the visitor, but if you give before you get, your visitor is more likely to consider your offer.
Unfortunately, freebies abound online, so getting your visitor to accept your freebie can be tough.
There are several things you can do to make your freebie valuable.
Again, you want to create original content. It could be a free ecourse, an ebook or report. Just make sure that the information you are offering can't be found anywhere else.
Write it from your perspective. Offering your unique perspective can go further in winning the heart of your visitor than great writing.
You can also offer a sample of your product. This could be several chapters from your book or or a demo version of software.
You can also offer a free newsletter, but make sure you include some content that's your own. There are hundreds of thousands of newsletters online, and your visitor won't stay subscribed very long if he/she is reading the same thing over and over.
6. Capture contact information Before you give away that freebie, make sure you get the visitor's contact information. I know you've heard this a million times, but it takes repeated exposure of your message to your visitor in order to finally make the sale.
It's very important to build your list. You want to create a market that is hungry for your products. A list of people who are interested in what you have to say gives you a better chance of making the sale.
A good, clean, professionally designed web site can go a long way towards building your reputation online. First impressions count. Make your first impression keep your visitors coming back.