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Information overload is something that will happen to all of us at one time or the other. Net Newbies, in particular, are prime targets for that terrible affliction. The incredible variety of ads and come-ons assaulting the Newbie is frightening just by the sheer number!
All the marketers want you to sign-up for a seminar or a promotion. Your email inboxes are straining to hold all the correspondence telling you that unless you buy this or that system or utility, you'll be left hopelessly behind; heck, you've lost the race before it even started!
All the above, of course, while you are just fumbling around doing your best to understand the basics and snag onto a set of guiding principles. It's enough to make perfectly sane Newbies fling their arms, pull their hair and throw their computer out the window! However, is there an antidote, a way to minimize or stop it? Read on and I will show you how to spell relief from your information congestion.
The strongest defense against information overload is a special kind of knowledge. What I'm talking about is the type of knowledge that comes from a deep investigation of sound business principles. As you spend weeks and months contemplating setting up your Net business, ask yourself what are the basics of business. It doesn't matter if it's a brick and mortar or Net business.
Grab a pen and paper and make a point by point outline of what you consider to be essential business principles. Double check the above list against established sources; there might be an item you left out. The list has now become YOUR list; not a list somebody else handed you. Take a look at this article and see if it helps: http://www.newbie-business-guide.com/tested_business_principles.htm
Continue to meditate upon the above subject and welcome it onto yourself; have the knowledge become a part of you, feel it in your gut! Only a very complete study of basic business principles will set you free from information overload. In your quiet moments, dwell upon it and become one with it.
Dig deep into all areas dealing with creating and maintaining an ongoing business. Look into Web building, advertising and promotion. Be leery of concepts that are vague or unclear. Should you run into the words "new business model," head for the door as fast as you can!
Always remember that you don't want to re-invent the wheel, you just want to have a very good understanding of how it works. You are not trying to break new ground but to understand the well worn steps traveled by others before you.
Don't attach a personal judgment to some of the sales literature since there is a reason for that weed to grow. Commercial copywriting should be a main subject of study, no matter what your personal viewpoint.
As time goes by, you'll begin to feel a new courage that is gained by the convictions of your studies. As you read many of the ads offered, you'll have a guiding principle in your mind and in your gut. No longer will you be like a leaf, blown about by a merciless wind! You have the power of knowledge to guide you!
As you surf the Web, make a list of sites that you like. I'm talking about particular sites associated with starting and building your Net business. You'll recognize them instantly because their writing will be clearheaded and to the point. Their articles will be in favor of the reader with very little heavy handed sales copy. When the need arises, go there and drink deeply from the well.
All the above should contribute greatly to help you find your center; you won't be fumbling around in the dark anymore. When you run into the next me-too fad to hit the web and it rears its ugly head to look at you, you'll know exactly what to do. It's a good thing and I welcome you to the peace of mind of your new home.
by Francisco Aloy
(C)2005 Francisco Aloy ==================================== Agreement reminder, not part of the article: Please include my working hyperlink in the resource box. Remove paragraph before posting.