Being a new webmaster can be a challenge. There are a thousand different ways you can go and a thousand different things you can do. Here are three powerful tips to help you gain a good understanding of what you really need to do to make your website a success.
Tip One: Realize that your website is not a website; It is a collection of web pages. And each web page is an individual unit that should stand on its own. This sounds funny but it is very true, and very important, particularly for the new webmaster. The large search engines have made the web one big website. People search for things and will re-search and flip through websites with no concern for website loyalty. They are looking for answers to their questions and the search engines have made it easy to use the whole web as an answer finding tool.
Tip Two: People will not click on your advertisements, product banners, or other affiliate sales stuff unless you give them a reason to. No need to put up pages with lots of affiliate links in the hope of making revenue –unless you give them good content that helps them make a decision to buy. If you put up recommended products for them to buy explain to them the benefits, features, and the pros and cons of the product. Give them good information and give them the tools they need to make a buying decision. If they want to buy something they will just go to the big online retailers. Your role as a little webmaster is to enhance their understanding and help them in unique ways to make buying decisions.
Tip Three: This is the most important tip. One great page with good content is worth more than a thousand pages of junk. You can build up a website with all kinds of topics, navigation, buying pages and lots more; you can have a great structure with pages about all the sub-topics in your subject and it will all mean nothing if there is no terrific content there. Each page must be a standalone unit that informs your visitor or solves a visitor’s problem. Don’t focus your energy on building a website. Focus your energy on making one good web page. Then repeat that process with a new page.
Bonus Tip: The right psychology of having a website. Your website should be about a specific subject and you should have some expertise in that subject. Sit back and think about the questions people ask in your subject then do your absolute best to answer those questions. This will draw people to your site and over time they will transform from one hit visitors to loyal frequent visitors.
