Spring August

Fendi Baguette Mezzo Punto

The Cross-stitch which is one of the oldest forms of embroidery can be found all over the world. Now, it is a relaxing and fun activity for most people. Inspired by the popularity of the cross-stitch, the Italian Fashion House Fendi created a new and funny concept related to bag, named “Baguette Mezzo Punto”.

Just as the name implies, Mezzo Punto means “half stitch” in Italian. Therefore, the Baguette Mezzo Punto is designed with a simple canvas bag without any pattern, a needle as well as diagrams and illustrations to help beginning stitches. Now you can prevent a thousand pieces of the same tune to design your own Fendi Baguette.

 “Fendi is a creativity factory that supports talent without boundaries. In these challenging times in which the world is changing rapidly, we wanted to exalt pure creativity by putting attention on traditional materials and low technology techniques. We wanted to rediscover the power and the beauty of ‘Fatto a Mano’ (Hand-Craft)” Fendi Accesories Creative Director Silvia Venturini Fendi said. “Fendi strongly believes that creativity and the flow of ideas are the Fuel for the Future. Forever.”

This Fendi Baguette Mezzo Punto will be released at Design Miami/Basel in December. I bet it can definitely satisfy your luxurious and romantic dream of your own designer handbag.

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