How many times we see women starring at the mirror and not know what accessory to wear?

The hunger for leading a better lifestyle and the opportunities provided by capital and exposure to the media globally have jointly opened the possibilities for the women to adopt a living which includes money, glamour, fame and beauty as far as possible.
Several reasons have been forwarded by the social researchers for this kind of consciousness towards lifestyle in general and fashion in particular. The rising income increment amongst the middle class women is the most important reason.

Success in life has become so much synonymous with materialistic achievement today that a woman will forget even if there are some imbalances in the family if she is getting the money or crossing a benchmark in her lifestyle.

Not just getting westernized for themselves women also modern their homes, well painted and maintained even if the apartments are shanty and dwellings ill constructed. A good deal is spent on items like tiled floors, neat looking bathrooms, curtains, furniture and dining room accessories.The craze to look beautiful amongst women with no consideration for the inner beauty has become tradition and beauty parlors have been mushrooming throughout the country. Women's gym and health clubs, where housewives and working women gather with equal enthusiasm have also spawned.

Similarly Just as men go to a bar today to relax and shed away stress and fatigue of the day long work, women go to beauty parlors or kitty parties or even bars /discos to forget their family and work tensions. Similarly to competition for beauty is much more visible at family functions like wedding, festivals and major parties. Even middle class families, now in a continuous change of economic and cultural change, follow the examples of the rich brats in weddings and other occasions. Huge amount of money could be neatly spent in grooming the bride and other members as a beauticians charges for bridal makeup, draping the sarees in the latest fashion, choosing the flowers for the hair and displaying the jeweler.

A great amount is spent on clothes too, as women today are more fashionable and body conscious, not only willing to experiment with clothes but also spend more money on custom-made outfits and accessories to match. Much of this, of course has to do with the burgeoning trade in fashion garments, but this could not have been possible without the active support of the fashion conscious women. Anyone walking through a market area cannot remain oblivious to costume, jeweler, hair bands and clips, shoes, handbags, scarves, dupattaas, cholis, chappals, displayed by roadside hawkers as well as high class stores. Crowds of women are seen buying is ordinary accessories at fabulous prices. The lifestyle is no different for the small town women.