Tommy Martin

Lick the Luxury

Review of Massimo Gammacurta Sweet fashion series

Sweet fashion series is presented by Massimo Gammacurta, an renowned Italian fashion photographer. With his genius idea and delicate hands, four luxury company logos, including Gucci,LV,Chanel and YSL turned into lovely and delicious lollipops.

Born in Rome, Massimo Gammacurta is one of the top stills and portraits photographers in the world. His work has been adopted by a host of famous company such as Forbes,Nike,and Lexus. Recently, He was awarded as the best visual concept support an article on fragrance in 2009 Jasmine award which just adds another jewel to his crown of glory.

Massimo Gammacurta was influenced by futurist art and graffiti culture as well as films produced by Fellini and Pasolini. His photo is simple yet ingenious which embodies in the Sweet fashion series perfectly. Different iconic luxury logos are coordinated with suitable flavors such as watermelon, pomegranate, caramel, lilac, wild cherry and green apple.

The lilac Chanel lollipop is my favorite in this series. The crystal purple icon looks so scrumptious that I can hardly resist my appetite. Anyway, who don’t want to indulge in the sweet of luxury?

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