Tommy Martin

Louis Vuitton Will Advertise on Television!

Louis Vuitton Bag, Pietro Beccari, Catherine Deneuve, Andre Agassi, Mikhail Gorbachev

High-end fashion brands and luxury goods companies have generally avoided television advertising, sticking mostly to magazines and, in some cases, newspapers. Nevertheless, Louis Vuitton planned to advertise on television this time, with a travel-themed 90-second spot that was shot in France, Spain, India and Japan.

High-end fashion brands and luxury goods companies have generally avoided television advertising, sticking mostly to magazines and, in some cases, newspapers. Nevertheless, Louis Vuitton planned to advertise on television this time, with a travel-themed 90-second spot that was shot in France, Spain, India and Japan.

Rather than celebrities like Catherine Deneuve, Andre Agassi and Mikhail Gorbachev, this Louis Vuitton will show ordinary people. According to Louis Vuitton official version, Louis Vuitton advertisement aims to promote the brand itself, rather than a specific product. A Vuitton bag makes only a fleeting appearance in the advertisement, which asks, “Where will life take you?”

Louis Vuitton hopes through this way to reach new audiences in fast-growing markets like China, where the image of Vuitton may be less established than in Western countries. “It is supposed to touch our clientele and viewers in ways that perhaps other media will not touch,” said Pietro Beccari, Vuitton’s head of marketing. “This is a way to say Louis Vuitton is different. It is something éphémère, but also something that stays."

Article Tags: Louis Vuitton

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