Male jewelry, the Big Cake of Jewelry Industry in China

It seems that no one has ever said that wearing jewelry is exclusive to women, but it is a fact that men’s jewelry has been in a low-key state for a long time, which are mainly made with thick brass chain, some times other accessories such as special beads or jump rings. The couple quit which contains crude golden necklaces and thick bracelets is the standard of men’s jewelry, which is not worth mention in short.  With the major international releasing of men’s fashion in fall and winter, it is believed that jewelry has played an increasingly important role in the progress of building the appealing of a man. The market of male jewelry is being formedWith the rising of the middle class, more and more men become more concerned about the “looks” of their own. A clear sign of the improvement of living quality of men is that they pay more attention to the emphasis on the taste of life; the demand for clothing, perfume and other items is experiencing a clear switch from a rough state to an exquisite and elegant direction that attach much importance on details.Although the survey on share of recent market of men’s jewelry hasn’t been conducted yet, the development of men’s cosmetic market can really bring the jewelry industry some positive and light-colored revelation. One point worth our attention: the consuming interests of men are started from the recognizing on diamond. A survey cited from De Beers published on a newspaper in May pointed out that 67% Chinese men in their 30s to 40s wanted to have jewelry made of diamond, about 69% thought diamond were expensive but it worth their money, about 63% thought that diamond were the best method to express one’s personal taste, while 43% regarded diamond as a symbol of achievement. In addition, 51% Chinese men would like to buy diamond and many of them have stepped into the buying process. At the same time, a rough market research manifested that diamond and platinum rings were the main varieties of men’s consumption, which is the mainstream that can be titles of men’s jewelry. On the characteristics of jewelry, the style of silver jewelry enjoys more prominent advantages on their changes and innovation and serial extension with an ideal flexible price. Silver jewelry is the pioneer of the popularity of personalized art on mass market, and in this trend, male models released concepts on the forming process of male jewelry in the fashion family gradually and nurtured the bed for primary market.Male jewelry is still a new try in the whole jewelry industry, though it possesses a certain proportion in the entire jewelry market, it is fixed to the high-ranking consumer groups on the purchase and styles due to its high price. Thus, with the emergence of the relatively low price and varied-style silver, jewelry for male is soon accepted by trendy male enthusiast. The main silver consumer is based on young boy of fashion, white-collar workers and successful young men. What’s more, some female consumer would purchase silver jewelry as a gift to commemorate important or special days full of significance.In addition, the trends that young men wearing jewelry has played a catalytic role in the emergence of male jewelry. The hanging and shaking jewelry in front of the chest of modern girls and boys become a new sparking point for people to chase. If without these touching accessories, these young generations might not have the idea on how to highlight their personality of youth and vitality.