Mining Explosive Force of Fashion in Traditional Culture

Traditional Chinese culture has a long history and is profound and extensive; the excellent traditional culture has nurtured numerous fine works of art which spreads around the world. The aesthetic art of 5000 years of civilization deserves people’s better explore and use. In recent years, clothes design has already begun to emerge in some Chinese-style innovation and interpretation. The constant emergence of Chinese elements gives Chinese traditional culture an exit. No matter popular Chinese style or the revival of Beijing Opera, they all suffice to prove the influence and power of traditional culture on fashion industry. Using traditional culture to interpret modern fashion, which is probably the breakthrough of the Chinese local brand future road. Chinese bag culture museum is set up by Red group; there are four exhibition halls in total including case history, legends of 600 years, inclusive world and brands. The purpose is to mine, transmit and develop Chinese traditional aesthetics, adding power for cultural heritage and recovery of Chinese traditional culture, thus rebuilding national confidence through the power of brand. We can see no matter exquisite wood beads jewelry or cheap bracelets; they are more inclined to have Chinese style. This is not the first time that Red Valley relates to the heritage of traditional culture. Back in 2009, Red Valley invests to build the first domestic leather museum—Shu He cobbler history gallery. As a new representative of the national leather brand, Red Valley has been committed to exploring leather culture and heritage of outstanding folk arts and seeking correspondence between traditional culture and fashion. The director of Red Valley said “the culture of Chinese bag is extremely rare; it is the cultural heritage of leather culture and history. The pursuit of Red Valley is to build national leather brand and pass on the culture of leather”. Culture is the core of the product; the product is the carrier of culture. Compared to traditional hats, clothing, Chinese leather industry develops relatively late. But with the rapid development of a dozen years, China leather manufacturers and the scale of output increase a lot, independent leather brands also begin to be on the stage. Under such circumstance, emphasis on the combination of traditional culture and fashion is a very innovative entry points. The first benefit is to improve the cultural quality of products and exerts great influence on markets by the power of the brand. The second is to narrow the emotional distance between products and domestic consumers because of cultural connection. Normal 0 7.8 Å 0 2 false false false EN-US ZH-CN X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:nh<; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.5pt; mso-bidi-font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi; mso-font-kerning:1.0pt;}