The once ignored metal is becoming the material-of-choice to many jewelry designers nowadays. This includes high end brands and renowned fashion icons who are presenting runway collections that incorporate men's and women's jewelries together with precious metals and gems.
Jewelries has always been a luxury item and there has been a time when fashion and glamour are exclusive to the rich and famous. But as alternative metal jewelries like stainless steel accessories becomes more widely available, the masses now have a chance to afford stylish accessories that looks as good as precious metal jewelry but for a fraction of the cost.
It is apparent that the popularity of stainless fashion and other alternative jewelry have made significant impact to the shifting consumer behavior. The availability of affordable stainless steel jewelry gave the masses a product that can satisfy the need for stylish accessories that in the past can only be gratified by precious metal fashion and accessories.
But it seems that stainless steel jewelry is in itself, having a paradigm shift. The once ignored metal is becoming the material-of-choice to many jewelry designers nowadays. This includes high end brands and renowned fashion icons who are presenting runway collections that incorporate men's and women's jewelries together with precious metals and gems. Which really begs the question whether men's and women's steel jewelry will become a luxury item?
Of course, many will argue that accessories like fashion and jewelers will take a bit of time before it gets in the same league as gold or platinum. But the fact remains that fashion and accessories can make consumers think twice when it comes to deciding which jewelry to buy, a very important market trend that retailers must take into account.
Today, being a hardcore high end fashion accessories retailer that shuns alternative metal jewelry like stainless steel jewelry can lead to missed opportunities and even potential profits. In the past years, the market for stainless steel jewelries has been predominantly for male consumers. But today, due to the influx of available feminine designs, stainless steel jewelry is also becoming more and more popular among women.
The jeweler retail industry is and has always been dictated by consumers, not by magazine editrixes or so-called arbiters of taste. Observing and listening to what consumers want or need and providing it in the right moment is the reason why many retailer jewelry companies survived the recession. And right now, a lot of consumers want accessories they can afford like stainless steel jewelry. This has been an alternative or another option for men and women who are searching for a luxurious type of fashion but an affordable way of shopping jewelry accessories.
Titanium Jewelry: Profitable And Satisfying
Nevertheless, the non-precious status of titanium can also serve retailers and customers well because unlike gold and silver whose prices are volatile, the price of titanium is not dependent on economic forces.
Profitability Of Titanium Jewelry
A great part of the consumer market for jewelry made of titanium are men who either buy it as casual accessories or as special occasions jewelry like engagement or wedding rings. Women are also great patrons of titanium accessories as more and more designers adapt the metal to their lines and collections.
Physical Effects Of Wearing Body Jewelry
The style and design are not just the things to consider as the material of the jewelry should be taken into account too. Low quality body jewelry that contain lead or nickel can produce allergic reactions for many people which can be uncomfortable and even dangerous.
