The Limited Products from Different Brands’ Cooperation

After the cooperation between H&M and Lanvin last year, Versace was invited to launch a new series of cooperation. The series will include clothes and furniture. In recent years, the phenomenon that cooperation between different brands is becoming more and more common. It seems that this kind of commercial mode can harvest a lot, the products will get much more popularity. Brand H&M is undoubtedly the typical case. Before the introduction of the cooperation, let’s get to know Versace’s design features. Versace is a brand family from Italy, a luxurious fashion empire. Their products are often in jewelry-like colors, smooth lines, and elegant luxury fabrics. Decorative metal objects and flash women’s trousers, leather dress creates feminine characters. The most representative is embroidered woven metal mesh structure, which seems to be an art deco and shows those gorgeous styles full of imagination in Renaissance period When big brand Versace mixes together with fast fashion brand H&M, many people may be curious about the style. It really crates many unique fashion trends, even if the accessories such as cheap jewelry sets and wholesale jewelry supplies are counterfeiting the shape of their products. Every time H&M put forward limited edition of products with big brands, it will cause a great sensation. Each time, the limits of cooperation is to provide opportunities for fashion fans that don’t have strong purchasing power, let them wear a unique limited edition design. In the business men’s opinion, fashion will develop better on the basis of mutual help and mutual benefits. The best way is to cooperate with big brands to accumulate their own fashion experience so that the brands have greater room for development. Take cooperation of H&M and Margiela for example, the effect is self-evident, and not just their own profits. The designer of Margiela is very excited and willing to do this kind of cooperation to serve those who usually cannot afford to buy brand-name or even younger consumers. This time Margiela launches their classic style in 1998 and the label of each design is marked with the original time of design. As a result, new consumer group can get the elusive brand history through these products, which is also a new marketing strategy. For big brands, blind pursuit of cooperation with street brands also has risks. Design Kevin said that consumers rush into the stores on release day to grab bargains, they enjoy this kind of exciting mood. But they gradually forget elegantly and carefully select and find their favorite. Thus, large brand will suffer sales decline, consumers might have to wait for the same brand of limited cooperation so that they give up big brand itself.