Tommy Martin

The Story of Tod’s

Tod’s, Designer Handbags, Diego Della Valle

Although the fashion brand has a relatively short history, its creator the Diego Della Valle family is expert in shoe-making, with over one hundred years’ experience. It original brand name is “J.P. Tod's”, not the name or nickname of its creator but a name Diego came across when he was browsing the telephone directory, and he believed that the word has a nice sound in any language and features the traditional English intonation which will reminds people of English aristocrat.

Although the fashion brand has a relatively short history, its creator the Diego Della Valle family is expert in shoe-making, with over one hundred years’ experience. It original brand name is “J.P. Tod's”, not the name or nickname of its creator but a name Diego came across when he was browsing the telephone directory, and he believed that the word has a nice sound in any language and features the traditional English intonation which will reminds people of English aristocrat.

After several years, the letter “J” and “P” are omitted and the brand name “Tod’s” came into being. To go with the name, its logo is designed to be two visualized lions, which clarifies the royal meaning further.
This luxury brand is extremely famous for its driving shoes and D-bag. The son of the owner, Diego, brought in innovative marketing strategies in the early 1980s, kept the handmade manufacturing process and went on to create brands of lifestyle named Tod's, Hogan and Fay.

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