Why Are Chinese Designer Brands Not Famous?

It’s universally assumed that western designer brands nearly occupy the whole fashion circle. When we talk about famous brands or popular fashion trend, we always think about western brands. It seems that Chinese fashion industry is fairly gloomy, there is nearly no Chinese brands that are well-known around the world, even only in the whole China. While as a matter of fact, there are Chinese designers famous in western fashion world. But as they have the same family name, Vera Wang, Uma Wang and Alexander Wang; their same family name influences the identification of their own brands. Therefore, in Chinese modern industry, designer brands need better names. Besides, there is also another problem; Chinese people are often lack of creation. We also believe that there are also a lot of talented young designers. Every young person has his own creative ideas and also has a promising perfective for future. The deepest impression about Chinese modern designs is that they are lack of creation, in terms of producing and duplication, China is very good at the two aspects. However, nearly all the Chinese neglect quality, quality of products and designs should be their priority. When a brand attaches great importance to quality and innovation, even if cheap beads, they also seem exquisite. But if not, even expensive materials, they also look like cheap jewelry sets. Young people are innovative, but they more or less ignore the quality. Actually, there is no difference between Chinese designers and western, Italian designers. The two problems in face of all designers around the world are production and spread. Why? That is because when a designer has no fame, producers do not believe him. Then through years of torture and experience, he gets popularity. But now, he also cannot attain large sums of capital support. When he enjoys great fame, he doesn’t need any other’s support. The problem relates to self-management in the self-development process. All the designers need to build their own brand image. During the development process, who is most helpful for designers? Media, yes, media can give them more chances for exposure. Producer, producers would provide them some advice about products. Adviser, they could make money for designers in order to hold out their design career. Anyway, design concept is the crux for stylists’ success. All the people entrust Chinese stylists with great hope. As we know, fashion is changeable, modern trend is changeable. Only genuine genius can survive from any modern competition. We believe there will be more and more Chinese fashion designers blossoming on the international stage.