Everyone has a unique perspective or knowledge they wish to share with the world, and creating a tips booklet is an excellent way to do so. For instance, a tips booklet titled '110 Ideas for Organizing Your Business Life' has sold over 500,000 copies in three languages, all without any advertising expenditure. Here are some key questions to guide you in creating your own successful tips booklet. These questions will help you tap into your own wealth of knowledge, using resources such as promotional literature, audio or video tapes, press releases, articles, product catalogs, and even your business card.
What is the most significant topic from your experience or knowledge that you wish to share with the world? If there are multiple topics, which one is most appealing to you at the moment?
How can you break down your chosen subject into smaller segments? Could these segments potentially form additional booklets to create a series?
What do you hope to achieve with your booklet? Are you looking to altruistically spread knowledge about a particular subject? Could the booklet serve as a marketing tool for your business, a source of profit, or both?
What are some things about your subject area that often surprise people due to their lack of knowledge? Is there something that seems like 'common sense' to you but could be highly enlightening to others?
What is the most crucial piece of information you want people to know? Is it a new skill, perspective, attitude, or a piece of general knowledge?
Does your information need to be presented in a specific order, or can it be random? Can a particular entry stand on its own, or does it require prior information to make sense to the reader?
What do you want people to do or not do, be or not be as a result of your booklet? How will this information benefit the reader?
Who else, apart from the reader, can benefit from this material? Could manufacturers, suppliers, or distributors profit from distributing your content?
Does your topic include any specific jargon? How do you plan to handle such language in your content?
What surprised you the most when you learned about your topic? Could this information be useful to your readers?
What resources are needed to implement any of your suggestions? What are the easiest ways to accomplish what you are recommending to your reader?
What do people need to know about you? What gives you the authority to write about this topic?
What other products and/or services do you have to assist the reader in this topic? Are they your own products and services, or someone else's?
Could short anecdotes be useful in supporting your materials? Would they enhance your content or distract from it?
Do your tips require visual support to be fully understood? Would clip art suffice, or do you need original artwork?
Paulette Ensign, the founder and CEO of Tips Products International, believes that everyone has something they want the world to know about, and an informational tips booklet can be a great way to do that. Her company offers a range of products and services to match your needs and budget, including a manual/video/booklet package, on-phone teleclasses for the do-it-yourselfer, consulting services for those interested in partnering, and complete services for those who prefer to delegate.
Plays Well With Others to Become an Instant Author
You wrote a tips booklet. Maybe more than one. Oh wait, are you one of the people who is still thinking about doing one? Not to worry. Wait ‘til you see how easy this gets.
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