Alana Johnson

8 Great Book Marketing Tips

Here are eight great book marketing tips to help increase your book sales.  These common and uncommon strategies will help you create exposure for your book.

As an aspiring or published writer, book marketing is of great importance to you career.  At some point - if you haven’t already reached it - you will come to understand that you must take matters into your own hands to market your book.  Depending on who you are, what you’ve accomplished, who you know or are related to, what your spending budget is and so many other variables, book marketing can be simple or difficult. For the everyday person, the key to a successful marketing plan is implementing cheap or free techniques that are effective. 

So let’s get down to business.  If you’re reading this article you have an interest in the subject matter, yes?  This is target marketing.  Come up with a plan that works for you.  What are your strengths, weaknesses and resources?  Know what you can and cannot do.  Keep your costs down.

Here are eight book marketing tips to help you get started:

• Create a Fan Page on Facebook (this is a great online viral marketing tool).  It’s popular because it works.
• Create a Flickr.com profile and add pictures that would attract your targeted audience.  Be sure to include your author website URL in your profile so viewers can find you.
  
• P.O.S – Point of Sales is both a checkout counter in a store and the location where a transaction occurs.  Consider selling your book in a local Mom & Pop store and have them place it near the register.
• Library Press Release – Are you a member of your local library?  Once your book has been published, meet with the branch manager and ask her to issue a press release in the library system’s newsletter.
• Trade Shows and Festivals - Set up shop or just mingle at local trade shows and festivals.  This gives you an opportunity to connect with your community and prospective readers.
• Community Outreach - Organize an outreach event in your community and have yourself announced as author (title of your book) or as a writer.
• Local Radio Station – Contact a local radio station.  Preferable one that will have listeners who might be interested in your book.  Explain as a local to the town or city, you have written a book and would like them to do a feature on you. Community oriented opportunities are usually easier to secure than national ones. 
• Celebrity Association – Discuss a celebrity in detail on your blog or author website and your page will come up in searches associated to the person.

Did you like any of these book marketing ideas?  There are more ways to market your book online and offline through common and unique marketing strategies. Keep your eyes open when you are out and about.  Your neighborhood can offer many untapped book marketing tips you’ve never considered.  An online search with quotation marks will also help you better target your research and deliver more effective results.

Stay encouraged and take your book to the heights you believe it will reach.

Article Tags: Book Marketing Tips, Book Marketing, Marketing Tips

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