Laura Hickey

Creating a Book Poster

Posters can be a great and inexpensive way to promote your book. But don't rush right out until you know the key items to include on your poster.

The Title and Author's name

Make sure to have a bigger font than the rest of your poster to bring attention to the title and author of the book. This may be the only aspect of the poster they remember.

ISBN, Where to Purchase, Price, Pages and Cover

Be up front with where customers can purchase your book. Including the ISBN number can also help with searching for your book on line. Many times a customer will look for the price and become annoyed at having to search for it and how many pages the book contains. When having your book cover on your poster, you want it to be as clear and sharp as possible.

The Facts

Be straight forward on what your book is about. Mystery may entice a reader, but clear facts are more likely to progress to a sell if your content is what the customer is looking for.

Reviews

It's a good idea to show blurbs of your favorable book reviews both customer and editorial.

Optional Items

A photo of yourself- Sometimes customers feel better buying with a face in mind, but this sometimes can backfire.

Table of Contents- This part may become very long on your posters so perhaps partial view of the TOC would be best.

Contact/Homepage- Your customers may have questions, please keep in mind that this could lead to spam. Directing others to your homepage would be a better option. Treat your e-mail as if it were your phone number.

Don't forget to make sure your poster is printed on good quality paper with rich ink. Good luck!

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