Boost Your Sales Copy to Amplify Your Sales

1. Swap Vague Statements with Specifics

Examine your web pages and sales letters for any general statements. Replace these with specific, concrete statements. For instance, a vague statement like, "Our clients experience increased sales," lacks impact. Instead, use a statement like, "Most new clients see at least a 23 percent increase in sales within 60 days" to generate excitement. This encourages potential customers to sign up immediately to start enjoying that 23 percent sales increase.

Note: Ensure your specific statements are accurate and believable, or your credibility will be questioned. If a claim sounds too good to be true, your prospects will likely assume it's false and won't make a purchase. Understate any specific claim that sounds exaggerated, even if it's true.

2. Condense Paragraphs, Sentences, and Words

Lengthy paragraphs and sentences can cause your prospects to lose interest before they finish reading your message. Short paragraphs and sentences are easier to read and maintain your prospect's interest.

Divide long paragraphs into shorter ones of seven lines or less. Break up sentences longer than 18 words into two sentences. Also, replace long or uncommon words with commonly used ones. For example, swap words like "originate" with "start" or "receive" with "get".

3. Transform Passive Words and Phrases into Active Ones

Your sales letter or web page should build the prospect's desire for your product or service and then motivate them to place an order. It should also keep them engaged and emotionally involved throughout the entire process, or you won't make the sale.

Active, engaging words and phrases keep your prospect involved and interested in reading your sales copy. Look for dull, passive words and phrases you can eliminate or replace with active ones. For instance, change a phrase like "...it's practical and inexpensive" to "...it's fast, easy, and you'll save $99".

4. Eliminate Humorous Remarks

While humor can be effective in some media, it doesn't work well in written sales messages. It distracts your prospects by interrupting their mental focus on your message, which can result in lost sales. Remove any humorous remarks in your web pages and sales letters.

Suggestion: Replace your humorous remarks with real-life stories from customers describing how they benefited from using your product or service. Real-life stories add human interest and draw prospects into your message, while humor distracts their attention away from your message.

5. Incorporate a Motivating "P.S."

Many prospects skim the beginning of your web page or sales letter and then jump to the end before reading anything in between. Capitalize on this by placing something at the end of your message to pique their interest, such as a "P.S."

For instance, use a "P.S." to emphasize your offer, highlight a deadline, or dramatize a significant benefit. All of these will draw the prospect into your message.

Implement these five proven copywriting strategies to invigorate your sales copy. Your web pages, sales letters, and other promotional messages will immediately start generating more sales for you.