Killer copy is a phrase that you probably see in the ... arena quite ... exactly is Killer ... the word Killer is ... Killer as defined by ... Desk Dictio
Killer copy is a phrase that you probably see in the Internet Marketing arena quite often.
What exactly is Killer Copy?
First, the word Killer is misleading. Killer as defined by the Webster's Desk Dictionary goes something like this... "to cause to be destroyed, to defeat or veto, to cause to cease operating".
Not exactly what you want to do with your ads and Web Page content. So, let's redefine what Killer Copy is all about.
We'll use the words "Persuasive" and "Irresistible". Persuasive means "to cause (a person) to do something by appealing to reason or understanding". Irresistible means "incapable of being resisted, extremely tempting or enticing".
Now, Killer Copy is content that will cause a person to do something by appealing to reason and understanding. Creating content that a person is incapable of resisting. That's what I call Killer Copy!
Persuasive Copy should be the MAJOR goal in your quest to make money on the Internet. Creating a Persuasive Ad leading to a Persuasive Web Page or Sales letter will literally make you rich overnight.
Just imagine an Ad that draws hundreds of responses every time that it is placed in front of your target audience. The responses from this ad then leads to a Web Page or Sales Letter that produces sales like a cash generator.
The reality of this scenario is really not that far fetched!
So how can you create Persuasive Copy for your product or service?
The first step to creating Persuasive Copy is to KNOW your product or service. Take the time to really study your product or service. Extract the benefits of your product or service that makes it incapable of being resisted. What is it about your product or service that is extremely tempting or enticing?
If you can't find these benefits in the product or service that you are presently promoting, then drop it and find one that does. Don't waste your time on a product or service that does not meet the qualification for Persuasive Copy.
Why not CREATE your OWN product or service? You can create the Ultimate product that would contain all of the benefits of the Persuasive Copy definition. An Info product or a service that you are already familiar with or have some degree of expertise. With your OWN product you are in control. Sculpture it to fit the attributes of Persuasive Copy.
Here's a tip on how you can learn how to write Persuasive Copy. Business Opportunity magazines are good sources of Persuasive Copy materials. Seek them out and read them several times a week. Reading persuasive copy will train your mind to write irresistible copy. To reinforce this action you should also copy the material out in your own handwriting. Sounds like hard work but the rewards can be overwhelming. Set aside a little time each week to teach your mind how to write Persuasive Copy.
Killer Copy or Persuasive Copy, you decide. Start now to dedicate a majority of your Internet marketing time to learning how to create this Ultimate weapon. Now that you know what it's all about use this information to create copy that NO ONE can resist.
Chuck Crawley is editor of the ADSTPLC Newsletter and Webmaster of the KILLER ADS SITE. Writing Persuasive Copy is a art that you can easily possess with the right learning tools. Here are a few powerful writing tools that will get your there. http://unionez.net/adsezine/Killertools.html?Art