Make Your Website As Good As It Possibly Can Be In 2012

Feb 2
09:47

2012

brant reid

brant reid

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A good web presence is more important that ever. Statistics from Google suggest that companies with an online presence grow four times faster than those without a website.

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Make Sure your Landing Pages Are Relevant

The click of a mouse can only  take a second so it is crucial that your website contains relevant content for your potential customer. If they have clicked on a link advertising your price list,Make Your Website As Good As It Possibly Can Be In 2012 Articles make sure the link takes your customer to a page that contains details about your prices. It seems like common sense, but it is surprising how many businesses place a very specific advert on the internet but then direct the customer to a home page. Writing great content is useless if your customers are not going to find it.Try to make it as easy as possible for your customer to reach the information that they want to see.

Record, Document and Get Better

It is surprising how many customers spend money on a new website and internet marketing involving SEO and PPC without adopting any type of recording process. You should try to evaluate your return on investment for every penny spent in relation to your website and internet marketing. If you don’t record the data, how will you learn how to do things better next time or even know if it is working at all?

If you are using any type of agency they should be providing you with regular updates as to what impact your money is having on your website and related profit generation. If it is something that you are doing yourself then there are lots of cheap, or even free online training resources that can show you how to measure internet traffic, leads and customers generated from your website.

Write Content That Search Engines Like

Search engines love new content. If your website is updated with new, relevant content the greater chance it has of appearing high in the search engine rankings. If you don’t have the time to write content or don’t have the money to employ someone then try and enlist college students or friends and family to help you out. Writing content will help your website to be found in search engines increasing your presence on the internet.

Use Social Media

Social media is more important than ever for improving your presence online. Twitter and Facebook are both a great way of advertising for free and connecting with your customers.Writing short sharp messages is a skill in itself. Try not to continually plug your products and services, instead mix advertising with useful information that is likely to increase your followers or likes and increase your potential audience when you are promoting your products.

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