The Importance of Effective Content Distribution

Content distribution is the 'ugly' step sister to one of the most effective online marketing strategies used today. I say this in reference to the feelings many have that the content creation portion of this strategy is more important. This perception no doubt comes from the creativity it takes to develop the quality information that is used. Often times however we overlook the fact that any creation efforts are wasted if you can not effectively distribute and position what you produced for others to view and enjoy. Remember why it is you are developing this information and that your work is not finished till others are able to view it!

Here is a look at the importance the role of distribution plays in any online marketing strategies that use content to increase exposure.

People Will NOT Find You

Great content is in the eyes of the beholder therefore it is absolutely crucial you make sure as many people as possible see what you have created. This is taking the extra step or going the extra yard but it is worth it since you know what you have to share is gooood.

Position Yourself in Traffic

Quality information is more effective and better received when it is 'positioned' where viewers can easily find it on their own. In this way the sense of having something 'forced upon you'  is non-existent thereby making viewers better able to appreciate what you have composed. The key to making online marketing strategies that circulate information effective is to locate where the people are who are most likely to appreciate your efforts. Once these locations have been identified, position any quality information you have to offer for people to 'discover' and enjoy!

Work Smarter Not Harder

Perhaps another reason distributing information is not as appreciated as creating it is because the task seems more like 'grunt' work than a chance to display your creativity. The fact is that you also need to be creative in 'how' you circulate anything you compose. Your objective is to place it where people already are and in a way that requires the least amount of time or work. Obviously there will be a need for some creativity in order to reach these objectives. In doing so you will be able to conserve both time and energy that can now be redirected at the content creation process once again!

Content distribution is sometimes 'assigned' a lower tier in the hierarchy of the process in which quality information is created for marketing purposes. Ironically, as importance as the content creation process may be, your efforts will get you 'zip' unless others are able to view what you produced. Our discussion above hopefully makes the point that knowing how to distribute content can 'make or break' the effectiveness of this strategy. In addition, learning efficiencies that can save time and effort will thus allow for more attention to be focused on the content creation process itself.