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If you are looking for a place which is accepting blog or guest posts - you are on the right path. Articles Factory is one of the oldest, 18+ years old guest posting directories which is accepting guest posts on a variety of topics. You can submit your first guest post in a matter of minutes.

Why Guest Posting

An important aspect of a business is creating visibility and marketing content that converts. Businesses and brands have taken to blogging to achieve these by generating engaging content that recognizes the pain point of their audience, provides a solution to their problems, and gives out useful tips that can help their customers.

Blogging also helps drive unique visitors to their website who end up becoming customers.

While creating such useful content for the customers can buy their loyalty and yield a high conversion rate, another marketing strategy that can enhance your business is guest posting.

What Are Guest Posts?

Guest posts are content written for another website or blog, typically in a similar industry or niche as yours.

Guest posting works in two ways: You can invite a guest blogger to write an article on your blog or you can write an article for another blog in your niche.

Whichever one it is, it’s a mutually beneficial arrangement for both the guest blogger and the blog host.

Importance of Guest Posts

Guest posting is a vital marketing strategy that its purpose is to:

1. Create Brand Awareness

Guest posting helps to create awareness for your brand or business. When you share valuable content on someone else’s blog, it flashes a torchlight on your own brand as their audience will start recognizing you as an authority in that industry.

2. Drive Traffic to Your Website

When you guest post on another person’s website, it will help drive traffic to your website. If the content is interesting, the readers will be compelled to check it out, to find out if you have other engaging articles.

3. Provide an Effective SEO Strategy

Guest posting is an effective SEO strategy. Including high-quality backlinks that lead back to your website can increase your website rating and help it rank higher on Google.

4. Create an Opportunity for a Fresh New Content

Suppose you are inviting another blogger to guest post on your website. In that case, it provides an opportunity for your blog to have fresh content for your audience. It can be refreshing for them to read a different perspective or experience a different writing style from time to time. This is one way of keeping their attention and getting them hooked on your blog.

5. Build Your Personal Brand

To showcase your personal brand as an authority in that niche or a thought leader in your industry, being a contributor to a relevant website is one way of achieving this. When you share helpful content, you are spotlighting your brand as an authority in that industry, and this will, in turn, help build your profile.

6. Form Relationship with Industry Experts

Guest posting is an avenue to form new relationships with fellow industry experts, which can lead to a productive partnership that will help improve your business or brand.

How Are Guest Posts Impacting Your Business SEO?

Guest posts play a significant role in SEO. Providing an opportunity for guest bloggers to include backlinks that lead to their website boosts their domain authority and helps increase their SEO rating.

What Do High-Quality Guest Posts Look Like?

Don’t just guest post for guest posting's sake. Instead, focus on creating valuable, well researched and engaging content. To achieve this, remember that the content aims to raise your profile in your industry and increase visibility for your personal brand. I am sure you wouldn’t want your personal brand or business to be associated with a mediocre article.

Thus, this is an opportunity to provide value. People appreciate value, and the reward for value will reflect in every aspect of your personal brand or business.

The article you are creating should be informative, entertaining, or educational. Whichever it is, make sure it is creating something of value. It should not only be about generating traffic for your website.

When the content is helpful to the audience, it will increase its chances of being read and reshared on social media platforms, hence increasing its ranking on Google.

Tips to Remember When Writing Guest Articles

1. Use SEO Best Practices

Optimize for on-page SEO. Include relevant keywords and links in your article to help it rank higher on Google. While this is important, don’t overstuff your content with it and make sure they are relevant; otherwise, Google will flag it down as spam.

Also, ensure that the anchor texts you are using flow naturally.

2. Provide a Link to Your Own Website

Including a link that leads the audience directly to your website will help increase traffic to your blog. While creating the post, make sure a part of the content will provide an opportunity to share a link to your website with a catchy anchor text that will motivate the readers to click on it.

3. Add a Call to Action

As you conclude the article, include a call to action that will motivate people to leave a comment. Leaving a comment in the post will generate a conversation around the topic and increase the possibility of sharing it with others.

4. Share on Social Media Platforms

Promoting the post on social media platforms will help generate more traffic to the host, more visibility for your content, and more blog visitors to your websites and, as a result, increase your ranking on Google.

Also, encourage other people to share the blog post on their social media pages.

5. Track the Content

It is important to track your posts to know how well it is doing. You can use Google Analytics to create advanced segments.