Do you post to message boards, e-mail discussionlists, classified ads sites, FFA sites or newsgroups?People will usually read the subject line before theyread your ad or message, so it's important they getnoticed. Below are ten simple, but powerful tips toget your ads or messages noticed.
1. Use extra white space creatively in your subjectline. You can add extra blank spaces between yourwords or letters.
2. Combine capital letters with lower case letters.Use all capital letters in every other word or use acapital letter between every other lower case letter.
3. Add text symbols in your subject line. You coulduse them between words and letters. Start and endyour subject with a text symbol. ( *, $, >,{,] )
4. Begin your subject line with the word "STOP!".People have been trained their whole life to stopwhat they are doing when they see that word.
5. Ask people a question in your subject line. Weall went to school and were repetitively branded toanswer questions.
6. Use the word "FREE" in your subject line. Youroffer should be attractive to your target audience.It could be free information, software, trials, etc.
7. Begin your subject line with an "online smile :)".People use smiles offline to gain people's attentionand to win their trust, why not use them online too.
8. Don't use unbelievable claims in your subject line.People have or know some who has been rippedoff and trained themselves to ignore those claims.
9. Don't use all capital letters in your subject line.It is hard to read, looks unprofessional, and on theinternet it's considered a symbol for shouting.
10. Test different subject lines to see which onesdraws the most traffic to your web site. Also, readthe FAQ before posting a message or ad anywhere.
