What are the 4 indicators to which your business cards should measure up to
There are four indicators of professionalism to which your cards should measure up to for them to be considered an expert. I have listed the criteria below. Try to see if your color business cards are on these levels, or if they still need improvement.
1. Expert content – The content is the first major criteria when judging for expertise. Besides the usual content that includes contact information, a professional business card will always have that one distinguishing factor in its content. This can be an impressive logo, a catchy tagline or even extra information such as credentials or a link to a website. These extra contents should make a card more memorable and distinguishable from the others out there. If you do not have them, you should really think about adding them now.
2. Expert designs – Expert cards usually have designs made by professional layout artists. These usually have a clean and logical design that really displays the personality as well as the authority of the person with the business card. If you want your custom business cards to look like an expert’s, I also recommend that you hire a professional layout artist to do it for you. Tell them what impression you want to give off to people, as well as the important information that you want to convey. As long as you are able to hire that great and professional layout artist, you should be able to get color business cards just like the experts.
3. Expert materials – Of course, your printing materials should also be a factor when it comes to judging them. The materials you should use must be high quality. Do not just use rough, thin paper materials. It is good to choose smooth glossy paper materials that are thick for durability. Most experts use these materials so that their business cards will look fresh and new for a very long time. Therefore, when possible, you should spend on these types of materials as well.
4. Expert prints – Of course, it all boils down to the printer. Most experts do not print on their own. They hire printing companies to do the job for them. These printing companies have the machines, materials and expertise to turn out the perfect output. So be sure that you also hire a business card printing company when you can. There are now plenty of online printers out there, so you have plenty of choices to choose from.
So how does your card measure up? Are you lacking in something? Hopefully the tips above should help you find your mistakes and areas for improvement so that you can correct it. Good Luck!
