5 reasons aerial ads are the best value for your advertising budget
Aerial advertising is often overlooked by advertisers, but
thatís a mistake. In fact, there are many reasons why aerial advertising is
superior to other forms of advertising.
Unlike other forms of advertising, aerial advertising provides
a consistently good value for the dollar. Although not cheap, aerial banners do
provide a value for the dollar that many other forms of advertising canít meet.
Because a banner is made once and that cost is borne only
once, there is a cost savings there. Of course, you pay each time that banner
is flown, but that cost Ė particularly when compared to other forms of
advertising Ė is hardly substantial.
When considering value for dollar, aerial advertising
succeeds where other forms of advertising donít. Itís not only a good value,
but successful as well.
Aerial advertising delivers results. While other forms of
advertising are often overlooked and not retained Ė likely due to the sheer
number and volume of traditional forms of advertising Ė banner ads are not only
noticed by consumers, but are retained. Studies have shown that people pay
attention to banner ads. And best of all for advertisers, people retain the
information they see on banner ads. That makes it more likely they will act on
the ads, by visiting a store, purchasing a product or service, or listening to
a radio station, for example.
Because we are bombarded with such a huge array of advertising
on a daily basis, little is novel anymore. We hear it on the radio while we
shave in the morning, see it in the newspaper as we eat our daily Cheerios and
we see ads on billboards and the evening news.
But how much of that advertising is truly novel, unique and
different? Little, to be sure. Thatís where banner ads have an advantage. They
are novel and unique and that alone brings attention to them. Advertisers can
know that their ads will be noticed and remembered. Thatís more than half the
battle in getting a good response from the advertising.
Thereís definitely something unique about aerial
advertising. When people hear that plane coming toward the beach, concert or
sporting event, they begin to pay attention. When they see the plane and banner
ad itself, they focus on it and will continue to watch the ad until it disappears
Studies have shown that people retain the information they
see on ad banners. Although an aerial banner might not provide all the
specifics of the advertiserís company or service, it provides enough
information make the spectator want more information. The fact that they
remember it long enough to seek out the product or service is a testament to
the retention power of aerial ads.
Banner ads provide a company with a unique way to brand a
product. Unlike many other forms of advertising that might require more
verbiage, more graphics and just more of everything, the sheer nature of aerial
ads means that they are naturally simpler. This lends itself well to a solid
tag line, a good graphic and not much more. Branding at its simplest.
Arnold Aerial Advertising is one of the many companies that provide such services. Located in New York, Arnold Aerial Advertising provides nationwide service with affordable rates.
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ABOUT THE AUTHOR
Michael Arnold is the Director of Arnold Aerial Advertising Inc. They conduct all forms of Aerial Advertising: NASCAR, Indy Car, Spring Break, Concerts, Conventions, Rush Hour Traffic, Football, Baseball, State Fairs, all Beaches, Parades, Cruise Lines, etc. and produce the custom banners as well.