The tradition of merchants showing appreciation to those who bought their wares (spices, pelts, cloth etc.) probably reaches back into the earliest days of mankind; when the evolution of society reached the stage where individual tribes and families had more than enough resources for themselves and were able to peddle some of their excess.
Put your imagination into gear and visualize how the earliest of merchants discovered the value of customer relationships. The tradition of showing appreciation through the distribution of business gifts and promotional items is only an offshoot of the genius that the earliest of merchants had discovered. Business owners and corporations in today's world call this tradition of "giving back" marketing and promotion.
Taking this line of thought, regarding the evolution of marketing and promotion a little further, it might be fun to imagine how the tradition of giving away Promotional mugs are now so plentiful every household has a cupboard full of them. There are some made a precious metals as well as not so preciousness metals. You can see mugs made of clay, wood, glass, china and bone. The mugs of this time are decorated with precious stones and carved with inlaid designs. You will see mugs that have been fired in a kiln to a high glaze and that have beautifully painted decorations and designs.
Can you also see how these new and improved promotional mugs would have been wonderful promotional items to give to loyal customers? It is historically documented that Kings and Queens received exquisite mugs made of gold and silver and precious stones as promotional gifts. The reasons for the gifting varied but the promotional mugs were used as a token or giveaway item to thank them for a deed they had done or to seal the deal on an arranged marriage or the passing off of land perhaps.
It is not difficult to see how the mugs of the era described above are not so different than the promotional mugs distributed by the merchants and tradesmen of today; with the exception of the new plastics that are so plentiful in our world. The tradition of giving mugs as token of esteem is still in operation today and is a time-proven strategy for letting customers, Heads of State, Kings and Queen's, etc., know they are valued for their loyalty and their business.
Now that you have imagined the evolution of promotional mugs get my make the process of selection and distribution a little more fun and interesting when you hand out your promotional mugs to customers and patrons you might offer a little bit of insight through a conversation about the history of promotional mugs.
Promotional Pens - Adds Value To Your Existing Product
Promotional pens are very effective marketing tools. They add value to your existing products and services. Whether you have launched a new product or services or your brand is yet to get the required recognition, you can offer them to your customers as incentives to make your brand name a house hold name.
Promotional Pens Are Like Mobile Miniature Billboards
Promotional pens are very effective marketing tools and help you achieve your target in time. They are like mobile miniature billboards. They attract the attention of the customers instantaneously and create a desire in them for buying your products and services. They also offer more advantages than all other mediums of advertisements.
Promotional Pens Are Effective For Direct Marketing
Promotional items like calendars, DVDs, pens, pencils, keyrings or even stress balls help your prospective and current clients to remember your name and hopefully your uniqueness. It is an ideal marketing strategy that works with even small businesses with low marketing budgets. Pocket calendars are another affordable promotional item that you can give out early in the fourth quarter of the current year. However, promotional pens are considered the most effective advertising items.
