Not all Promotional Mugs Are Created Equal
If you are thinking about buying promotional mugs for your next freebie or give-away take a little time to think about what you want because – not all promotional mugs are created equal.
There is a sort of science to selecting promotional mugs but if you don’t know what it is, you may end up owning a whole bunch of promotional mugs that you don’t want and/or that you don’t want to give away. To keep this from happening, read on about how to select the perfect promotional mug(s) for your next give-away event.
There are three basic issues to take into consideration when thinking about using promotional mugs. These are: 1) the quality of the mugs, 2) the style and design of the promotional mugs and 3) previewing the promotional mugs before you buy them.
Quality is the key to buying promotional products that will make people happy and reflect favorably on your business. Unfortunately the human race is a species that has opinions and biases and this can work against you if you decide to buy more mugs and pay less for them.
Although the promotional mugs are going to be free, customers want their freebies to have at least an average level of quality. If they do not receive this, there is the tendency for their human nature to raise its’ snarly head and think that because you gave them a poor quality promotional mug you do not value quality, thus your business may not value quality.
You do not want this to be the impression customers get from the promotional mugs you give them so heed this warning, if you do not have a budget large enough to afford mid-priced promotional mugs, think about using another promotional item. Tis better to give away a lower priced promotional item than to lower the quality on promotional mugs.
If you have decided you can afford to give away promotional mugs then, the second issue to consider is the style and design of your promotional mugs. Another human nature issue arises when you start to think about the style and design of promotional mugs – people are quite picky about the cup or mug they use to hold their coffee. They have their favorite mug and do not get as good a feel from the coffee drinking experience if they have to use a different mug.
This is not insurmountable. All you need to do is buy a variety of different styles of promotional mugs. Some people like a mug with straight sides and holds a lot of coffee and others like smaller mugs with more rounded sides. The weight of the promotional mug is important so offering people a choice in the style and weight will help make your promotional mugs meet individual tastes and increase their use which increases your marketing advantage,
A good thing to ask, when working with a promotional mug company, is whether they will let you preview your mugs before purchasing. Although you see a picture on the web or in a catalogue and you read a description you can never really tell what that mugs will look and feel like when they get to you. You may find yourself pretty disappointed if you buy a bunch of mugs that do not look and feel like you thought they would. Previewing can make sure what you want is what you get.
Following the recommendations in this article will ensure you have a good quality promotional mug give-away event or events.
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ABOUT THE AUTHOR
Samantha Fellows is one of the top authors in the promotional merchandise industry. She is an important part of ClickPromoGifts and is sharing her extensive knowledge of trends and success in gifting promotional items, promotional gifts and promotional products. For more information visit clickpromogifts.co.uk – You can also read Samantha’s blog at http://clickpromogifts.blogspot.com/