Aerial Advertising – A Fashionable Concept in Marketing

Advertising Articles | November 25, 2010

An airplane announces its arrival with its buzzing sound before it actually appears. This factor catches the attention of more than 90% of the crowd. If you are planning to launch an ad campaign and you are targeting a sporting event, a concert or any other festival to create the awareness of your brand, aerial advertising is the best possible approach.

Aerial marketing refers to towing of your ad banner to the tail of an airplane which then flies over the targeted market. This banner is custom designed according to your requirements, usually 70 to 120 feet long. This banner usually has your brand’s logo and a short advertising message. These airplane banners do not provide immense details about your product or service, however, they are catchy and appealing due to their colorful and unique design. Your audience will surely be attracted to it and they will remember your brand next time they visit a store.

Airplane advertising is the most fashionable and novel concept in marketing. Unlike the traditional advertising approaches, it does not offend the audience by breaching their privacy. The reason it that airplane banners are considered a pleasant distraction from the daily hectic routine, hence resulting in more consumers’ responses.

When you compare the cost of aerial marketing with the traditional approaches, you find it nominal. The cost is approximately 50 cents per thousand prospects and an average of over 17 seconds of reading time is available for every viewer. The best thing is that you can hit thousands of people in the shortest possible time.

The uniqueness a novelty of airplane advertising creates an impact on the viewers’ mind that is why the recall value is very high. According to surveys, almost eighty percent of the people remembered what was being advertised on the banner even after thirty minutes the plane had passed. This means that you will get good value for every dollar you spend.

Creating a banner suitable for aerial advertising, defining a target market and flying the airplane with the banner in a way to present the best demographics is not an easy job for unprofessional people. The company will design the banner according to your requirements and easily viewable by the people on the ground. They will help you specifying the target area and specific time for the flight. Their expert pilots will give the best possible demo for the viewers.

Go aerial… save money, save time and captivate your consumers with the most novel and contemporary style of marketing; Aerial Advertising!

Article Tags: Aerial Advertising

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ABOUT THE AUTHOR

Located in New York, Arnold Aerial Advertising provides aerial advertising services nationwide with affordable rates. Michael Arnold is the Director of Arnold Aerial Advertising Inc. They conduct all forms of Aerial Advertising including Blimp Advertising. They fly the Beaches, All Sporting Events, Concerts, Rush Hour Traffic. They are the only agency that provides all of the methods of aerial advertising- blimps, aerial banner flying, and skywriting.