Aerial advertising Ėa good value for the dollar
Call it tough times, hard times, a recession, a depression.
Call it depressing. Whatever you call it, the reality is that times are really
difficult for most people right now. And business owners are no exception.
Aerial banners provide advertising thatís unique,
interesting and affordable. People pay attention to aerial banners and they
respond to them. While itís true that things are difficult, you can alter the
way you do your advertising. Youíll get that new customer, that repeat customer,
that customer who will spend money.
Itís all about how you design and promote your aerial ad.
Letís say that you have previously relied on newspaper advertising, with an
occasional radio ad thrown in for good measure. You run half-page ads in the
newspaper every Wednesday and radio ads perhaps every few days. Until recently,
it seemed to be effective, but now, not so much.
Letís see how you can make aerial advertising work for you.
Since many of your customers have likely already seen your newspaper ads and
heard the radio ads, they are perhaps already familiar with your product or
Design a simple banner ad (and use the expertise that the
aerial advertising company can offer here) that highlights one aspect of your
business. Perhaps youíre the well-known brewing company in town. In your
newspaper ads, you might highlight the well-known menu items or the live music
on Friday nights. But banner ads require a more direct approach, so you instead
design an ad that features a tall stein full of ale and just your tag line,
whatever it might be, along with your restaurant name.
Now, imagine that aerial banner flying over the beach on a
hot July day. Those beachgoers might not be reading the newspaper and they
might be listening to iPods, not the radio. They have no idea that you are just
around the corner. But as they sit on the beach and bake, they think about how good
a cold glass of beer would sound later. And then your airplane sign appears.
They pay attention, and they absorb what your banner tells them. Suddenly, you
have a new crew of visitors for beer and dinner that night.
Aerial advertising can work alone, but some studies have
shown that it works better when used in conjunction with other kinds of
advertising. Maybe, to save money, you get rid of the radio ads, but continue
the newspaper ads. Thanks to your ability to reach a huge number of people at
once, you reduce the size of the newspaper ad, but continue to run it, perhaps
offering a coupon or special deal.
And what have you created? A plan to increase revenue even in the midst of a recession. Well done, you.
Arnold Aerial Advertising is one of the many companies that provide such services. Located in New York, Arnold Aerial Advertising provides nationwide service with affordable rates.
Source: Free Articles from ArticlesFactory.com
ABOUT THE AUTHOR
Michael Arnold is the Director of Arnold Aerial Advertising Inc. They conduct all forms of Aerial Advertising: NASCAR, Indy Car, Spring Break, Concerts, Conventions, Rush Hour Traffic, Football, Baseball, State Fairs, all Beaches, Parades, Cruise Lines, etc. and produce the custom banners as well.