Aerial advertising –a good value for the dollar

There’s a natural tendency to reign in the spending when times are tough. Business owners and executives might extend that reigning in advertising as well. Why advertise when customers are scarce and aren’t spending money? One might consider that a valid argument until there’s consideration for the fact that there are many avenues for advertising that are good values for the dollar, that can provide a return on the investment. All it requires is a little innovative thought.

Aerial banners provide advertising that’s unique, interesting and affordable. People pay attention to aerial banners and they respond to them. While it’s true that things are difficult, you can alter the way you do your advertising. You’ll get that new customer, that repeat customer, that customer who will spend money.

How?

It’s all about how you design and promote your aerial ad. Let’s say that you have previously relied on newspaper advertising, with an occasional radio ad thrown in for good measure. You run half-page ads in the newspaper every Wednesday and radio ads perhaps every few days. Until recently, it seemed to be effective, but now, not so much.

Let’s see how you can make aerial advertising work for you. Since many of your customers have likely already seen your newspaper ads and heard the radio ads, they are perhaps already familiar with your product or service.

Design a simple banner ad (and use the expertise that the aerial advertising company can offer here) that highlights one aspect of your business. Perhaps you’re the well-known brewing company in town. In your newspaper ads, you might highlight the well-known menu items or the live music on Friday nights. But banner ads require a more direct approach, so you instead design an ad that features a tall stein full of ale and just your tag line, whatever it might be, along with your restaurant name.

Now, imagine that aerial banner flying over the beach on a hot July day. Those beachgoers might not be reading the newspaper and they might be listening to iPods, not the radio. They have no idea that you are just around the corner. But as they sit on the beach and bake, they think about how good a cold glass of beer would sound later. And then your airplane sign appears. They pay attention, and they absorb what your banner tells them. Suddenly, you have a new crew of visitors for beer and dinner that night.

Aerial advertising can work alone, but some studies have shown that it works better when used in conjunction with other kinds of advertising. Maybe, to save money, you get rid of the radio ads, but continue the newspaper ads. Thanks to your ability to reach a huge number of people at once, you reduce the size of the newspaper ad, but continue to run it, perhaps offering a coupon or special deal.

And what have you created? A plan to increase revenue even in the midst of a recession. Well done, you.

Arnold Aerial Advertising is one of the many companies that provide such services. Located in New York, Arnold Aerial Advertising provides nationwide service with affordable rates.