Michael John Arnold

Aerial advertising and branding

In business, it’s important to brand yourself. People respond to branding. They understand tag lines, and slogans. They remember them, retain them, and – best of all – spend money on them.

Let’s look at some examples. When you see the words, “Got Milk?” you know immediately that it’s an ad for milk. When you see “Your world. Delivered” you have a good sense that you’re seeing an ad for AT & T.  Good branding can make a product’s ads. People attach that simple and short line to the product that’s being advertised and that branding sticks. Can you immediately attach a product name to “Plop, plop, fizz, fizz -- oh, what a relief it is”?

Using aerial advertising is a surprisingly good way to brand your product. You have many advantages in using the airplane banner, including:

It’s quick. The banner might fly over a crowd of people for less than a minute, but it’s enough time for people to read the banner and get the message.

It’s catchy. If you choose to brand yourself correctly, you can ensure that in that short period of time people see the banner, they recognize your brand.

It’s attention-getting. People pay attention to aerial banners. They begin looking at the sky when they hear the airplane and they continue to watch the banner until it leaves the area. Unlike a more traditional print ad that people might look at for just a few seconds, at most (and that they might not be fully focused on), flying banners have the ability to get the attention of spectators and hold it long enough for them to remember what they have seen.

It’s memorable. People retain what they see in aerial ads. Studies have shown that a vast majority of people not only notice the airplane messages, but retain them for a good period of time, perhaps longer and more specifically than they might another kind of ad.

When you design your aerial ad, then, it’s important to think about your brand. In just a few words and a relatively small space, you have the opportunity reach a large number of people who are spellbound not just by your ad, but what your company has to say and about what your product can do.

Spend some time thinking about branding before you have your plane banner made. With some effort, you can create a brand that people will respond to in a positive fashion.

Arnold Aerial Advertising is one of the many companies that provide such services. Located in New York, Arnold Aerial Advertising provides nationwide service with affordable rates.

Article Tags: Aerial Advertising

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