Aerial Advertising – companies are taking off

As all of us know, aerial advertising is also called as airplane advertising. It is an airplane towing a company's banner, logo or slogan up in the sky. The simple idea behind this is making the aerial banners viewable to hundreds of thousands of people at a time. There are many things that work for airplane advertising; for instance, it works on human psychology to look upwards whenever there is a sound of an airplane. In addition, the human brain remembers the things that are moving as compared to those that stand still. When an airplane towing aerial banners flies by in the sky, the sound attracts people and they look up and if the airplane carries some moving object –here, the banner, people try to read and understand what exactly the banner is all about.

The purpose of advertising is immediately achieved when hundreds of thousands of people look up at the same time, read and understand the aerial banner message. Statistics show that approximately 80 per cent of people notice an airplane flying above their heads and 78 per cent of them remember which brand, logo or slogan the airplane carried. They remember the product or brand and many of them potentially get converted into genuine customers. 

Airplane advertising can reach a very targeted and segmented people. It also reaches the masses and the company can announce its message to innumerable people who are beachgoers or who are just gathered for some function, festival, carnival etc. Airplane advertising is reported to be very effective when the airplane is made to fly over crowded and dense areas such as country fairs, theme parks, cruise ships, over stadiums, sports events, golf courses, picnic and tourist or vacation spots, crowded beaches and many more such locations.

Aerial advertising has its own approach and it has a unique way to highlight the product and/or company's service. TV cameras set up for a sporting or other event sometimes even film the plane pulling the banner. In this way, the advertising campaign multiplies and reaches out to millions of people. By availing the services of airplane advertising to fly your company's message (called as aerial message), the company can get results effectively and economically. It can certainly generate good sales as any marketing works on a common theory – the more people know about your service or see your product, the more you will sell.