Are you realisitc or unrealistic about advertising on the Internet? When you purchase advertising, are you realistic in your expectations?
I recently wrote an article entitled "The Age of Now". My purpose was to point out that everyone seems to expect everything NOW. This seems to hold true in advertising also.
For example, I specialize in sending targeted traffic to websites. Customers will come in and order 1,000 visitors. If they don't get any sales, their first reaction is, "Well, this doesn't work. I won't do that again." How realistic is this thinking? Not realistic at all! Why? First of all, 1,000 visitors, 5,000 visitors, 10,000 visitors are all "drops in a bucket" when it comes to the millions of people that are currently online. The more visitors you get, the more people you are reaching. When you order 1,000 visitors, you are assuming that those 1,000 people think the way everybody else online thinks. You are assuming that if they aren't interested, neither will the next 1,000 or 5,000 or 10,000 be interested. That's the same principle as putting one ad in a newspaper and stopping after that.
What will happen if you give up advertising? Your business will go away! If you advertise in an online ezine and get no responses, do you stop advertising? Do you never again advertise in that ezine? Ezines are adding new subscribers all the time. How do you know that there won't be someone who is interested that you didn't reach the first time? Also, how do you know that maybe you don't need to change your ad?
The main point is, don't give up on your advertising. Advertise anywhere and everywhere you can find. Keep advertising. Try your sources more than once. The more you get your offer out, the better your business will do. It's all about numbers. Advertising is all about numbers. Success is all about numbers. If you believe in your business, do EVERYTHING you can to get the word out!
Pamela Geiss owns the successful LotsaPerks advertising agency. She also publishes the LotsaPerks Newsletter. Visit her site today at http://www.lotsaperks.com/visitors.htm
