Traditionally money has been spent on the creation of visual displays that catch the shopper’s eye and draw them to the product. Now with digital signage software this task becomes streamlined, timely and cost effective - imperative when we recognize that over 60% of purchase decisions are made in the shop itself.
Retail digital signage has the ability to reach target audiences at the point of sale. For many shoppers the final decision on which brand to buy is made at the last moment and can be based on;
- Price
- Branding
- Product
- Display
Traditionally money has been spent on the creation of visual displays that catch the shopper’s eye and draw them to the product. Today with clutter-filled shops and the increasing ‘brand blindness’ illustrated by shoppers, this game of fishing for a sale is a hard one to play.
Digital Signage acts as the perfect solution and is able to catch and hold the attention of the shopper and feed them your valuable information on the product at hand. In a supermarket, when trying to promote new products you can even include recipes that demonstrate to the shopper how to use the product. Digital signage becomes a must have when we start to recognise that over 60% of purchase decisions are made in the shop itself.
Digital signage also has the ability to target different shoppers with different media, if you know you have a large lunchtime crowd then running adds about food in the late morning and early afternoon can drive traffic to the food court. Or, if shops want to clear stock before the end of the day they can run sale adds between 4.30pm and closing time to advertise fantastic bargains. Digital signage is timely which makes it a superior way to get your message to your audience.
Capturing the audience at the Point of Sale (POS) and then influencing their decision can make all the difference for your product. Getting consumers to select your brand over competitively priced, lesser quality products of inferior make result in more sales – and that’s the bottom line. Visual Marketers know the power of television and the moving image and now we are able to put that to use at the final point of purchase (POP).
If you have stores around the country (or world) you can control the content from one centralized location saving hundreds of thousands of dollars in delivery and installation costs. The screens can even be used to train staff members in OH&S outside the normal store hours. Retail chains are translating the static advertising and brand messages into in-house digital signage delivering real time content to shoppers.
Isn’t it time you thought about digital signage for your retail operation?
