Business Card Marketing: Uniqueness Sells

Experts agree that in order to generate more sales and draw in a good number of customers, your business has to stand out in the crowd. People will only notice you when you are able to noise in the market and show people just how unique you are from your competitors. There are actually a lot of ways you can do to stand out, but often this would require a considerable amount of investment. If you are a startup or small business that only have a limited budget to promote your business, standing out could take a lot of work.

There are, however, ways you can do to stand out without exerting a lot of effort and spending a lot of money. One of which is by simply creating standout business cards. When handed out to customers, your unique cards can immediately attract attention. Here are the advantages and disadvantage of unique business cards:

Advantages:

• When put together with other cards, your uniquely designed card can easily stand out. If your first meeting was unable to put a good impression on your target customer, you can use your impressive card to impress your target.

• The chance of getting kept is higher for unusual cards. Even if your prospects don’t need your products or services today, what is important is they keep your card for later use.

• When you have designed your unique card on a plastic or metal, it is more durable and likely to last longer than ordinary paper cards. This will also send out an impression that your business is reliable, credible, and consistent in delivering your products or services.

• The unique material and design you integrated in your card can match effectively with the kind of business you offer. This will make it easy for people to remember and recognize you.

• You can incorporate other use for your cards aside from marketing your business. They can be designed as a mirror, a calendar, or anything your customers can use. This will make your card get kept.

Disadvantages:

• A notable disadvantage of unique cards is the cost. Obviously, using unusual templates can is not as easy and cheap to produce as traditional cards. Color cards, for one can cost a lot to create compared to black and white cards. The cost is often double if you go for metal, magnetic, wooden or plastic cards. It also be quite costly if you re-print your cards whenever information changes.

• Some unusual cards are of unique sizes that don’t fit in standard business card holders. This can make it harder for your customers to keep your card, which can encourage them to simply discard your card.

• There are some materials that you can’t be sure if they will present your information effectively. Some materials easily fade when printed or embossed with information.

Unique cards are not something rare these days. A lot of business owners are creating unusual cards today to get noticed. If you want to create an unusual card for your business today, it’s best to create the best shape or material that will reflect the nature of your business.

If you are not a graphic designer, it may be best to hire a professional designer to create your unique cards. After all, quality is of utmost important to a distinct card. With a good design and the right information, you can be sure to create a solid and dependable reputation.