Some of the best product and company promotions involve a series or combination of promotional items. While many people think of promotional items as a one-off giveaway that publicizes a company, some of the most successful promotions run for years on end, and involve an entire swatch of promotional items that customers can earn, win or purchase when they qualify.
How to Choose a Series of Promotional Items
One popular way of using a variety of promotional items, letting customers know that it's only the first of a series. If you've designed in advance, your inaugural announcement can even show photos of the rest of the series of items.
Offering Promotional Items through a loyalty or members catalog
Popular brands of just about anything can take advantage of their popularity by allowing customers to “earn” promotional items bearing the company logo. These loyalty items are given out when customers return a specified number of proofs of purchase, and are often ordered from a catalog of promotional items. Some popular items given away this way are:
- items of apparel like t-shirts, hats and jackets
- coffee mugs, travel mugs and coffee makers
- leisure and sports items like picnic baskets, wine coolers and sports bottles
- health and activity items like pedometers, jump ropes and hand weights
The loyalty items that you choose should range from inexpensive trinkets with your company name on them to high end products like CD players, good quality sports wear and laptop or travel bags so that you have a wide selection of promotional items at different levels. Be flexible in your redemption policy for best results. In most cases, many customers will be thrilled to have the option to buy products rather than spend months saving proofs of purchase to earn them. Give them an option, and maybe even let them combine the two methods to earn the promotional items at the highest levels.
A coordinated promotional campaign using a series of promotional items is an excellent way to extend the life of your promotional budget. You'll find that your customers will line up for the chance to earn and buy products promotional your company, and wear them (or use them) with pride!
Promotional Pens - Adds Value To Your Existing Product
Promotional pens are very effective marketing tools. They add value to your existing products and services. Whether you have launched a new product or services or your brand is yet to get the required recognition, you can offer them to your customers as incentives to make your brand name a house hold name.
Promotional Pens Are Like Mobile Miniature Billboards
Promotional pens are very effective marketing tools and help you achieve your target in time. They are like mobile miniature billboards. They attract the attention of the customers instantaneously and create a desire in them for buying your products and services. They also offer more advantages than all other mediums of advertisements.
Promotional Pens Are Effective For Direct Marketing
Promotional items like calendars, DVDs, pens, pencils, keyrings or even stress balls help your prospective and current clients to remember your name and hopefully your uniqueness. It is an ideal marketing strategy that works with even small businesses with low marketing budgets. Pocket calendars are another affordable promotional item that you can give out early in the fourth quarter of the current year. However, promotional pens are considered the most effective advertising items.
