Commercial Printing Kiss of Death

When it comes to business, the term “kiss of death” may be used in order to refer to circumstances which would spell the doom and failure of a business. With commercial printing, there are some things which you might consider as a commercial printing company’s kiss of death, and couple these things with temperamental and moody customers and you might find that your commercial printing business will run out of customers soon. Even if you are one of the best in the business card printing trade or postcard printing trade and are able to produce top-notch business cards and postcards, you should still take the necessary steps in order to avoid these so-called “kisses of death”.

Consistently late print batches. Punctuality is one of the most important traits of any person or business in the commercial and professional world. It does not matter if you can make high quality business cards or can boast of the best design templates; if you cannot even deliver your prints on time, not a single customer you serve will ever leave completely satisfied. Proper print scheduling is not only a consideration of a commercial printing customer. The commercial printing company itself should make sure that it has an efficient and fool-proof printing schedule which would let customers get their commercially printed materials with a quick turnaround time. Otherwise, things would not look well for you.

Poor, ineffective designs. The final design is always up to the commercial printing customer to choose, but a commercial printing company has a crucial role in this as well. If you cannot even offer some advice to your customer on what designs are beautiful and effective for their purposes, you cannot properly boast of being experienced in the professional printing trade. After all, customers are hardly expected to be design and aesthetics experts, and it would fall unto you as the commercial printer to steer your customers in the right direction.

Terrible customer service. You can deliver the most beautiful and the highest quality prints as early as you could possibly deliver, but if your employees do not know how to properly relate to customers, all of that effort will be wasted. Personality plays a huge role in a commercial printing customer’s opinion on you, and if you do not know how to please a customer and how to assure them that you are working your hardest on their prints, there is no reason why they should trust you enough to come back. It is therefore a good idea to have a good customer service team to handle all of the public relations work that technical personnel would not be particularly good at.

For a change, here are some tips aimed at a commercial printing company in order to ensure that its business stays afloat. No matter what kind of commercial printing service you offer, whether it is business card printing of some custom business cards or postcard printing, you should never forget to be wary of these so-called “kisses of death”, lest your company lose customers’ faith and trust. It is only to be expected if you the least bit reliable and professional.