The biggest enemy of advertising is sensory numbness. When you’re being thrown ten to fifteen different ads in an hour,
you’re bound to space out and stop paying attention as a consumer. As an advertiser, you would naturally want to veer away from mediums that are already considered old or overcrowded.
With the outpour of information today, you’d probably be wondering what medium hasn’t been maximized yet. Only the biggest companies can afford significant airtime on television today, and with satellite and cable programming, it’s so easy for viewers to switch channels whenever an ad comes on.
People do still listen to the radio, but a jingle can only run for so long before it gets annoying and counter-productive. Studies also show that people are getting better and better at “tuning out” useless information which they see or hear on air. Having said all of these, we can tell that conventional ads can only do so much to catch people’s attentions.
Something new but cost effective
Aerial advertising which a banner tow provides is both a refreshing and effective way to draw attention from crowds. A banner tow, compared to an ordinary banner which usually hangs from a wall or a building, is a strip of computer-generated or customized letters and/or logos that are flown in and displayed from the tail of a small plane.
Unlike online marketing which is also a comparatively new venue for advertising products, aerial advertising is far from overcrowded. When you opt for a banner tow to make your restaurant opening or proposal public, you can be sure that you own the skyscape and the crowd’s attention for at least 17 minutes while the banner is flying.
It works this way: small planes are naturally noisy. When a small plane flies by a crowd of 2 to 200,000 people, at least 88% of them are bound to look up. The odds also work for you because a banner tow, no matter how simple the layout is, is always attractive. You’re practically just paying for gas money any the plane operator’s labor, anyway, when you employ a banner tow as an advertising medium.
Going back to the figures, researchers find that after 30 minutes, 79% of the crowd who saw the banners flying by can recall the product being advertised, and up to 67% of them could even remember the tail end of the slogan. In marketing standards, considering that the aerial ad only went by for about 17 seconds, these figures show Grade effectiveness.
How much lead time do I need to give the aerial ad provider?
