Creating Catalogs the Right Way: Printing Mistakes to Avoid

Every business owner would want to make the most out of their printed catalogs, but in their pursuit to the best catalog the result is a disaster. Instead of grabbing people’s attention, they scare them away. It’s important to understand that in catalogs there’s a thin line between a good and bad material. One wrong move and you could be sacrificing the effectiveness of your material. It’s easy enough to just copy or get inspiration from other catalogs, but you can’t always be sure that what you are creating will be ideal for your business. If you don’t want your business and your budget to suffer, you need to understand the common mistakes done in creating catalog and how to correct them.

# 1. Not having a good plan. In whatever you do it’s important to have a plan. The same goes for your catalog. You need to invest enough time, money, and effort to ensure that your catalog will look as impressive as possible. Often, business owners will simply put together any material that they want; hence, the result is a material that looks rushed.

When creating a catalog, there are several things you need to focus on. First, you need to think of your audience. Who are they? Then you have to think of the best message that will deliver your message across clearly and effectively. You also have to think of the design, size, and paper to use. Add to that the printing process and all other things that come in between. All these should be well planned in order to come up with the perfect catalog that will promote your business impressively. It may seem easy to create a catalog but once you are there you will realize a lot of things. Good planning will help you save a lot of time and money, so be sure to plan well.

# 2. Wrong design. It’s easy to overlook things in designing your catalog. Sometimes, you would insist to create a certain design even if you know that it is not appropriate. This will only affect the overall appeal of your material and in the end give you poor results. If you want to make the most out of your investment, you need to ensure that you come up with the perfect design. You can always look at templates for ideas or create your own custom design. If you are unfamiliar with the design process, there will always be a graphic designer ready to help you.

# 3. Bad theme. There are a lot of catalogs out there today whose design does not suit with the content. In order for your catalog to be effective, you need to balance the design and content of your material. Don’t make your jewelry catalog look like a bargain catalog. That would require an elegant and polished material that will promote the jewelries in a classy appeal. Again, if you don’t know how to pick the right theme, ask the help of your trusted designer.

These are just three of the common mistakes often committed in creating catalogs. Make sure to avoid them so you don’t end up spending more than what you planned. Remember that your catalog can be your most ideal marketing material that will bring sales and profits into your business, but you have to it right.