Creative Ways to Give Out Business Cards

Although a critical part of any business' marketing campaign, business cards are among the most overlooked marketing material today. With digital technology and online marketing becoming a popular trend today, the more business cards are ignored. But if you truly want to reach a wide market, you should not overlook the humble business cards.

It doesn't actually take a lot to create a good business card. You don't have to be a rocket scientist to do that. But designing one truly compelling business card is only half the job. The hard part comes when it is time to have your cards distributed. How do you actually get your cards out of the box and into the hands and desks of your target customers?

The most obvious answer is to hand it out to anyone who asks for your contact information. You can have it stored in your briefcase, car, wallet, purse, gym bag or just about anywhere to keep them handy. Here are creative ways of giving out business cards without looking too pushy:

• In every sales letter you mail out or product you deliver, don't forget to include your business card. The person you receives your mail can keep your card for future reference.

• You can ask for someone else's business card to encourage them to ask yours in return. But if you are talking to someone of higher position than you, wait for him to offer you his card.

• Anyone who is looking for a bookmark can use your business card. So, be sure to have a card with you to immediately hand out to anyone who needs it.

• Put your business card in public bulletin boards such as public libraries and supermarkets. But check if it is alright with management to have your cards placed in their boards.

• There are some stores that have fishbowls in the counter where people can leave their business card. Be sure to leave your card, but make yours is colorful and creative to easily attractive attention.

• When borrowing books from public libraries, consider leaving your card inside when you return it. Who knows the next person who will borrow the book may keep your card for future reference.

• Design a magnetic business card so people can leave them on their fridge or filing cabinet. Creating this type of card is practically easy these days. There are many templates that you can download online for free to use as your guide.

• Every time you dine out, consider leaving your card on the table together with your tip before you leave.

• You can consider using your business cards as a hang tag or name tag. Just add a pin and you get a personalized tag.

• You can swap business cards with complimentary businesses. This way you get to reach the customers that you can't seem to get in touch with.

• Consider giving people two or three of your cards to give out to their friends or colleagues. You can also give some of your cards to your relatives and friends for them to pass on.

• Consider putting your business card in your luggage, suitcase, or briefcase. If you have an eye-catching card, people will surely notice it and ask about you and your business.

• When attending business events or networking functions, don't forget to hand out your cards.