Devising the Perfect Marketing Postcard

In an era of email, social media, and online shopping, it’s easy to forget magazines, business cards, postcards, and other traditional marketing materials. There’s really nothing wrong with using the internet and the latest marketing tools to promote your business, but you have to understand that traditional marketing is still an important part of running a successful business. No matter what other people say that traditional marketing is obsolete, it is still vital when reaching out to customers who don’t patronize online businesses. If you want to get the best of both worlds, you might want to combine traditional marketing with modern marketing.

One great tool to start your traditional marketing campaign is the postcards. Postcards is a cost effective method that will let you promote to your target audience on a budget. Because they are not placed on an envelope, your message is read straight from the mailbox. Even if the recipient throws your card later on, at least you have already delivered your message to them.

There are plenty of good benefits postcards bring to a business. This includes cost effectiveness in terms of staying in front of your customers, ability to measure the return on investment, creates direct sales, appeals to all types of customers (young or old, male or female, rich or poor), and effective in generating repeat purchases.

Postcards are a pretty straight forward material. They can be distributed to target customers in the easiest and quickest manner. Of course, it is crucial that you print your cards well. You can always stick with the standard size of postcards, which is about 4.25 inches by 6 inches. Look for a sturdy and high quality paper stock so you are assured of the quality of the print job. You would want your cards to reach your customers on top condition, not torn or crumpled. You can also opt to laminate your cards so they will stand out and won’t wear out easily.

There are plenty of print shops today offerings different printing techniques. Be sure to do your homework, it order to find the perfect printer to do the print job for you. If you can avail of bulk printing, that would give you more savings. You can ask the printer if they offer such discount and what other discounts they provide. This will surely help you save a bundle of your budget.

The other important things to consider when creating your postcards are as follows:

- Create a brief but clear and direct message. If you have a lot of messages to communicate, it would be best to create a card for each message.

- Go for a creative design and impressive content. This will help give a huge impact to your customers. It will also increase readability, which will allow you to get more response.

- Include an irresistible offer in your templates so people will be encouraged to make an action right away.

- Use a good mailing list so your cards are sent to the right people who are likely to patronize your products or services.

- Use a simple and readable font so people won’t have a hard time understanding your message.

- Mail consistently. Postcard marketing is all about consistency. Mail regularly so you are able to keep your business on top of your customer’s mind.