Direct Mail Marketing
Direct Mail Marketing still remains one of the most effective methods of reaching your potential clients. Direct mail advertising offers certain types of advantages not offered by other forms of marketing.
You have the ability to target a very specific group of consumers
that you believe need your products or services. This means you must
choose your mailing list carefully; make sure you purchase your list
from a reputable vendor who updates the list regularly. Additionally,
the mailing list must have been scrubbed against the NCOA database
(National Change of Address) to correct or remove any undeliverable
· Letters are generally used to address personal matters or by professional service organizations such as attorneys or CPA’s.
· Postcard direct mail marketing is used for general promotions. Services or products that can be promoted more effectively by a more graphical presentation are a great choice for postcard advertising. For instance restaurants, health clubs or real estate agents.
· Newsletter marketing is a soft-sell approach to generate business by notifying the recipient of new information, products or services that is available in their relative industry.
of the great advantages of direct mail advertising is its ability to
test the market in smaller quantities before investing larger amounts
on mass mailings. Naturally the larger the test, the more accurate
your results will be. Generally a 1,000 piece mailing will produce
fairly accurate results. But do keep in mind that results can
fluctuate greatly for certain types of products or services based on
season or the current situation.
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