So what is the CMS that everyone is talking about? Do I really need it in my website? What will it require of my site? These are all common questions asked by publishers worldwide, and here is our gathered information as to the benefits of having a CMS, managing and uploading video content, and more.
Content Management System, literally is a system allows you to control and manage video content for your website – without any technical training. Using this simple system, you can very easily add, delete & edit your video content website instantly. It also reduces the calls to your web design agency or IT department for changes to the web site. Overall, you will reduce the time required to publish.
The CMS is critical to the success of almost every website, and yet many organizations are not familiar with this technology.
Typically, a CMS consists of two elements: the content management application (CMA) and the content delivery application (CDA).
The CMA element allows the content manager to modify the creation and remove content from a website without needing the expertise of a Webmaster. The CDA element uses and compiles that information to update the website.
The features of a CMS system vary, but most include Web-based publishing, format management. Most people new to the world of CMS websites cannot imagine how they could ever manage their site themselves, up until now most websites owners struggled with out-of-date or inaccurate content, content hard to find, complexity of updating the site and out dated appearance.
There is a wide range of benefits I found for websites owners using video CMS, after having a great deal of feedbacks, I've tried to put down the main keys that interest publishers in working with a CMS: It’s all about Control. This was a main point that allowed full control and not having to be supported by external parties, like YouTube, Vimeo, etc. the control over content and its ads, eventually leads to higher revenue, and more direct business.
Why do you need CMS?
Information is only accessible via the CMS and protects the website content from common and standard web attacks.
By using CMS, you enable your website additional revenue with video advertising. But what happens when you don’t have content?
Nowadays there are small number of companies who offer their CMS free yet only one company can deliver the ultimate package that also includes endless updating libraries of free video content to play on your site. It means you do not need to own content in order to use the video player or to serve ads.
With Webisaba’s easy to use CMS, you receive all-around video solution and technical support; you can place all your existing content on CMS and manage your inventory in an easy and simple way.
Social Advertising Insights And Innovations
Facebook innovation in online advertising opens the gate for advertisers of all kinds. There they can reach over a billion users. While choosing their target audience and interest groups, and re-target their audience or discover a new target audience. Today, people are looking for social interactions, for new trends to share and for new trends to know about. The challenge is, who is bringing the next "hot thing" and to gain the highest shares of social interactions. Now the questions are: What is the advertiser’s job in all this? What are their goals?
Video Advertising & Emerging Markets
The last few years has brought endless changes to the digital marketing world, the introduction of native advertising formats, content marketing, the war on tool bars and downloads the shift to a brand safe programmatic media trading and the raise of video advertising.
9 Reasons why online video advertising kicks TV's butt
As the winds in online advertising are shifting constantly, we find 2015 to be a year of change for Video advertising worldwide. This shifting is also apparent in comparison between television advertising and online video ads. As stated across the internet, the growth of Video ads compared to the decrease in television usage, is predicting an overwhelming overcome of Video ads over TV already in the year 2017.
