Flying banners-bright and colorful

A flying banner is an aerial message that is pulled by a small plane. There are several reasons why this type of promotion gets people’s attention.

• Bright, eye catching: the ads are bright and colorful. They compel the viewer to look at them until they are gone. This gives over 17 seconds of exposure to your ad. The colorful flying banner sticks in the viewer’s mind making it easy to remember.
• Novel: Aerial advertising offers a brand new face to advertising and a refreshing change to saturated consumers. Instead of purposely avoiding the ad they will follow the flying banner until it is out of sight.
• Is not pushy: most ads are annoying to the consumer and are considered just a nuisance. They get in the way when they are trying to read an interesting article in a publication. There are ads jumping out at you wherever you go. However the flying banner ads are not like this. They just come by and do not force you to read them or even look up. However most people instinctively look up at the sound of the plane. They do not mind reading the ad in fact they find it entertaining.
• Relieves boredom: many people are just passing time as they lie on the beach and are often bored as they await an event. A flying banner advertisement is a welcome diversion. The colorful banner is fun to watch and they will more than likely read the message. Most people watch the message until it is out of sight. When the plane flies by again with its flying banner the viewer will very likely watch it again. This means that they will probably remember the ad as the plane will circle the area several times.

Aerial advertising gets people’s attention and does work. With a public saturated with advertising something needs to be done to get back their attention. Thousands of dollars are being wasted on ads that nobody is reading. Businesses need to take a hard look at their advertising and put their dollars where they can get the best value for money.

A flying banner offers advertisers the break they need. It is cost effective because one ad reaches many people. This works out to pennies per person. The ad will not only get seen and read but remembered by the consumer. In fact there is a 67% retention rate for these ads.