Gareth Parkin

For Effective Marketing People Use Promotional Mugs

Corporations and organizations alike always look for ways to promote themselves better and what better way then through promotional mugs!

Promotion can be "above the line" or "below the line" depending on the purpose of the company. "Above the line" schemes are evident marketing approach such as line advertising and media advertising. "Below the line," on the other hand, is the use of indirect promotional schemes that include networking, telemarketing, personal selling, trade shows presence, road shows, sponsorships, direct mail and promotional items such as promotional mugs. A long-term strategic marketing will usually require the use of both "above the line" and "below the line" promotion schemes.

Above the line vs. below the line advertising campaign

"Above the line" advertising campaign is very effective because it promotes the product openly to a large number of potential consumers. The downside, however, is that it is very expensive. Not all companies can afford it.

For companies who don't have a large amount allocated for above the line advertising, they resort to "below the line" scheme as a means of promoting their products and services. It is more cost effective yet it works effectively. In fact, even those who has the money to spend for an above the line advertising, they also use below the line marketing strategy because it promotes the brand, the product or product line discreetly. As in every marketing strategy, discrete promotion is better than direct promotion schemes. 

Promotional mugs as company giveaways

Promotional mugs are widely accepted as promotional or gift items. This is not only because of their elegant shapes and creative designs but also because they are common office pantry items. This is the reason behind the strategy of promotional campaigns in the office. Clients who attend for a meeting may be served with coffee in promotional mugs. The coffee mugs may wear the brand or logo of the company or be printed with a plain advertising of an existing product. There are coffee mug sets that are available as promotional items and during meetings they will do just fine in not only impressing clients but also to subtly promote the company brand and product line.

Promotional mugs for community service

Aside from the office, promotional mugs are useful during a roadshow and other similar company field activities such as in community service programs. From these programs, volunteers can get promotional mugs in addition to other freebies. It is the most used ceramics especially if the community service is physically taxing; a good travel mug is a must here especially during company fun runs. Aside from company banners and posters, the crowd of observers will see company logos and product lines on the travel mugs.

As the name implies, promotional mugs are perfect in any opportunities for promoting the company's image and brand. Still, the best way to give promotional mugs is to give them for free to customers and clients.

Whatever the case is, promotional mugs are used to introduce the company to other people and to solicit patronage of its marketed product.

Article Tags: Promotional Mugs

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