Get Noticed with Direct Mail Postcards

No matter what your objection is—to get new customers, reconnect with past customers, or build strong relationships with your current customers, direct mail postcard is a great way to achieve that. Postcard marketing can help you attain profitable relationships and get your marketing campaign started. With a lot of designs available for both standard and large sizes, you get to achieve the look and design you want. Whether you use you as a greeting card and direct mailer, it will help you achieve the following:

• Promote a special offer or discount to new and exiting customers
• Build strong and lasting relationships
• Draw in new customers

Because of the efficient and cost effective manner that post cards reach out to the right audience, many businesses are taking advantage of this direct marketing tool as a convenient way to connect with a large market. Here are tips to develop a high-impact direct mailing campaign through post cards:

Be colorful. The simplest way to make your postcard outstanding is to use bold and eye-catching colors. A card created with bold colors on both sides will make you stand out from the rest of your competition and grab people’s attention much easily. After all, getting your target customers to notice you is the first step to generating sales and profits.

There are, however, some messages that are best conveyed in black and white. But if you want to grab attention immediately, you can benefit a lot from full color printing. With digital printing widely available today, creating full colored post cards more affordable, allowing you to add color to your material without breaking your budget.

Use custom size. Although it is recommended to stick with the standard size (4 inch by 6 inch), you can always create your own customized size. There are printers who can help you customize your cards to meet your requirements. A larger card is most recommended if you want a customized size as it will take over your prospect's mail box, allowing you to get noticed fast. With a large card, you can help get your products or services to stand out.

Simplicity sells. When writing the content of your card, be sure to keep it short, clear, and direct to the point. You need to get directly to your message and let your prospects know what you are offering them immediately. A card that is overcrowded and too wordy is hard to understand and likely to end up in the trash. Most of the time all you need is a catchy headline, a list of your products and their benefits, your offer, and a strong call to action in your 

Provide a great offer. An effective and eye-catching card will encourage your prospects to take action at once. But to ensure people responds to your ad, you need to give them a reason to patronize your offerings. You can include a discount coupon that is available only for a limited period of time, or other valuable incentive to encourage your prospects to transact business with you. Be sure to have a way to track the results of your campaign to ensure that people responds to your campaign. Make sure to find out what works and what doesn't for your postcard campaign to plan effectively your next direct mail campaign.