Get the Best out your Advertising Efforts with a Banner Airplane.
Aerial advertising is one of the freshest and most effective advertising mediums available today. There’s nothing better,
after all, than having a banner airplane fly over a game or a concert to announce your event, political candidate, or product. For one thing, a banner airplane is naturally attractive. It announces its arrival with a buzzing sound that’s sure to get at least 88% of the crowd looking up.
According to studies, up to 79% of the crowd remembers the product or event being advertised through a banner airplane even after 30 minutes of the exposure. An impressive 67% of the crowd even remembers the latter half of the product’s slogan. In advertising lingo, this simple translates to near-automatic profits and cost-effective publicity. You’re definitely getting your money’s worth when you advertise with aerial mediums.
How to do it
The first thing you need to figure out is the time and location of your “flight”. How long do you want the plane to fly, at what event and over what specific destination? A small banner airplane can fly 1000 ft above land and 500 ft above water. If you’re planning to reach beach lovers because you’re selling summer outfits, cold drinks, or sunscreens, you can prettify the sky and fly over a crowded public beach during peak season.
You’d be surprised at how effective you 17 seconds of exposure can be on a crowd that’s basically looking up at the sky most of the time, anyway. Try to make your banners attractive and colorful if you’re using an opaque backdrop.
To hire a banner airplane, the first thing you have to do is to contact an aerial advertising agency. It’s best to notify them two weeks in advance because it takes about 10 days to book your flight. The remaining 4 days are for your banner preparations.
A banner airplane can fly an ad with up to a total area of 5000 square feet. You should consult the aerial advertising agency about the most popular dimensions of these banners.
A banner tow can either display only your logo, only your slogan, or a combination of both your logo and slogan. Combination banners usually fetch a slightly higher sum, but they remain one of the most popular choices of product advertisers.
Why it’s so effective
Have you ever noticed how difficult it is to remember anything when too much information is being thrown your way? The same thing goes with advertising. When you’re using a medium that’s overcrowded, you’re competing against 10 to 15 other advertisers who are trying to catch the consumers’ attention.
This requires more elbow grease on your part. You will probably have to spend a lot on talent fees, and editing effects. With aerial advertising, all you really need to have is a good slogan, and perfect timing.
Aerial advertising allows “blank gaps” in between. There’s a very low possibility that you’ll be competing against another advertiser using the same medium for a time. This means that your consumers will have more time to actually process your message and purchase your product.
