The first impression potential customers have of your business often comes from your advertisements. These can make or break your business. So, how do your ads measure up? Let's delve into the world of advertising and examine some of the realities, tests, and strategies that can help you create effective ads.
A few months ago, I conducted a spoof ad contest, creating ads that I thought were obviously fake. However, to my surprise and amusement, some people mistook real ads for spoofs. This highlighted a significant issue in the world of advertising - the line between reality and exaggeration can sometimes blur.
For instance, ads like "I GET PAID when I go to the BATHROOM! Do You???" and "Deposit $25 to $50,000. Expected payout: Each $25 deposit will pay out $51,200.00" were considered spoofs by some, even though they were real.
While the word 'FREE' isn't necessarily hype, it's often overused. Nothing is truly free, as it costs you time to check it out. 'Free' is often better defined as 'included in the price'. While free offers can attract traffic, it's important to be truthful from the start if there are conditions attached.
Unfortunately, many people are lured into believing unrealistic promises on the internet. The idea of making a living by giving things away, doing nothing, or selling nothing is a myth. Many programs that use this model have failed, yet new ones continue to emerge, with people signing up in droves, hoping for a magic ticket to success.
Repeating an ad that works is a good strategy, but copying the same ads as everyone else is not. In a recent analysis of 20 classified ads, 50% were for well-known programs using familiar URLs, many of which were duplicated back-to-back with similar or identical wording. This approach is unlikely to yield sufficient responses to make it worthwhile. To make real money, you need to do something unique and individual.
Some ads promote scams or plans that don't work using questionable methods. It's crucial to check things out before promoting them. Claims of specific returns, unless they are realistic amounts that you can prove you made, are likely to be hype. Avoid copying ads that make these claims unless you are personally making income in the required number of digits by using it.
Out of the original 20 ads, nine were smart ones. Several were for ezines, which is a smart strategy. By advertising 'outside' to get subscribers, you can develop trust and rapport with your subscribers, making them more likely to join your programs or buy your products.
Only one ad was for something unique, using their own domain URL, properly 'keyed' for tracking. This ad likely received the most clicks. Remember, only about 5% of people make real money on the internet. To be part of that percentage, do your own unique thing and your ads will be unique. When they are, they will be effective.
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