Ever since YouTube hit the internet, video sharing for profit, as well as non-profit, has caught on. Following suit, many websites have created their ...
Ever since YouTube hit the internet, video sharing for profit, as well as non-profit, has caught on. Following suit, many websites have created their own platform for videos and the internet has seen a paradigm shift from textual content to flash or rich media application enabled videos. Right from tutorials to demonstrative videos, online video monetization has tried to capture every opportunity to embed advertisements in video content.
Obviously, online video monetization inherently has a few advantages:
People are more interested in watching videos than reading
Knowledge exchange platforms are shifting from text to videos and this category is prolific.
Webinars, webcasts are becoming the preferred mode of mass communication.
The only caveat for the advertisers here, is the placement of their ads in video-based content.
Mobile Platform and Online Video Monetization
Reaching out to premier audiences needs an eye for detail and immaculate placement of the ads. An inventory of premium phone applications such as video recorder and optimizers make the best resources for mobile advertisements. Their popularity ensures a better brand recall.
The following application-relative positions are the best for video advertising:
Pre-launch space: While the application loads itself, a video ad can keep the user interested and through programming, give them interactive options alongside the ad. Imagine a movie trailer playing before you launch a game on your phone. This doesn’t interfere with the game play and leave an impression as well.
Post-roll space: Integrating the exit menu of most applications with video can keep the users on the application for a longer time, as well as increase brand recall. Controls can be superimposed on the video, giving the users control over the application along with the video.
A more innovative approach is to embed video advertisements in the application itself. For example, a billboard within the MotoGp game world on iPhone. The only caution advertisers need to exercise is to place the video where it does not interfere with the main application and yet leave an impression.
iVdopia is the advanced mobile advertising platform and network, pioneering rich media and video advertising on iphone, android and other smart phones, including Pre-App video and social networking options on smart mobile devices providing better monetization opportunities for app developers. iVdopia's brand-centric mobile advertising network and platform is used by top developers and brands such as Coca-Cola, Warner Brothers and Miller Lite to deliver premium advertising campaigns.
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