Most businesses use promotional products to advertise their companies. But promotional products don't have this sole purpose. They can also be utilized for promoting schools and non-profit organizations effectively.
Promotional products are something that a lot of businesses use.
However, they do not just have to be used for companies. They can also
be utilized for promoting schools and non-profit organizations
So what are these products? They could be anything
with your company or organization name on it. Pens, mugs and golf balls
are what most people think of, but these are just tip of the ice berg.
It can also be used on shirts, car accessories, backpacks, etc.
how do you increase the effectiveness of the product? A lot of
companies and organizations use these products. But most of them use
them incorrectly. When done the wrong way, they are basically a waste of
time and money. Here are 3 tips for getting results from promotional
#1) Figure out your goals You need to have an objective
with promotional products. It is not enough to just put the company or
organization name and hope you get more business. This is just wishful
thinking. Instead, you want to figure out what you want to achieve
(i.e. 100 more leads, $1,000 more in donations for your charity, etc.).
This way you have an objective.
#2) Get a measurable response
that you know your goals, you just have to achieve them. This is not
easy, especially since you are so limited in space with promotional
products. But it can be done. First of all, make sure your company name
tells what you do. It is amazing how many companies do not do this
(i.e. Kinkos, McDonalds, etc.). These names say nothing about what
business or industry the firm is in. While these are examples of firms
that have become successful without having a descriptive name, they are
the exception. Most companies would do well to say what they do in the
name, particularly when this is the most prominent part of the message
on the promotional product. Aside from that, make sure you give some
reason for people to contact you. Assuming you have a unique selling
proposition (and you should) you would want to include that right below
your company name. Make sure the USP is compelling enough to actually
get people to respond. If you do not give people a reason to contact
you, they will not.
#3) Keep the target audience in mind Do
not just do a promotion that appeals to everyone. Get specific, and make
sure it targets your prospects. For instance, if you sell golf
products, your promotional items should be golf related (i.e. head
covers, golf balls, etc.).
Conclusion Promotional products
can be a great way to help grow your business. They can work when used
correctly. Use these 3 tips, and you should be on your way to the
response you seek.