Importance of Leaflet Displays holder in Advertising

Despite being in an age where computer based information is immeasurable, printed brochures and leaflet displays remain an efficacious method of delivering your marketing message. They are cost efficient and provide useful information on products, services and resources to your target audience and having gone to the trouble of producing the leaflet display stand or brochure you should give as much consideration to their display as to their content.

Where your leaflet holder goes depends on how big it is, how much space you have, and how many of these it holds as well as eases of access. As you want the brochures to be seen and used by your customers, all of these factors are involved in the decision as to whether you opt for a stand that is desk mounted, wall mounted or floor standing. You may also want leaflet holders that are portable between locations either in your existing places of business or to take to trade fairs and exhibitions etc.

Stands are available in many materials, plastic, acrylic, wood, wire, metal, and the material may contribute as much to the attractiveness of your display and therefore your marketed image, as the leaflets themselves.

There are a multitude of display stands on the market with simple ones available at places like high street retailers, others from suppliers of office and business equipment, and the dramatic exhibition stands from specialist suppliers. There are products designed specifically for one type of paperwork such as magazines or newspapers and those for posters or business cards and some offer locks for security or controlled distribution.

The most common and widely used dispenser is the single pocket type. The single pocket dispenser is designed for simple displays of one type of leaflet and takes up limited space as they are usually designed for desk or table top. Most are made in acrylic but wire frame stands are also an option.

For a range of different materials, you need a multi pocket unit and the number and size of pockets will obviously depend on how much literature of how many styles you want to put on show. Brochures and magazines can create an eye catching display on a wall and there are plenty of wall mounted leaflet display stands available. Wall mounted displays are those that have the widest range of designs and materials usage and range from simple wire racks to bespoke elaborate designs that can include your company logo.

Whatever design and wherever it is positioned it is important that you maintain the efficacy of the overall marketing message by keeping the stand neat and tidy. Leaflets should be well organized and up to date.

The stand itself should be kept clean, no customer is going to be attracted by piles of out of date, scuffed, crumpled and dusty leaflets stuffed haphazardly into a dirty stand. The ability to maintain the tidiness of the design can also influence your choice of stand. Leaflets are easier to keep tidy if the compartments they sit in are sized correctly and the capacity of the stand fits your needs. Replenish your stand regularly. An empty display stand can say as much as a full one.